Paul John News
24.12 / 11:37
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One man distilled up Amrut and Indri single malts—meet India’s Surrinder Kumar
Subscribe to enjoy similar stories. New Delhi/Karnal: In 2002, Rakshit Jagdale, a young MBA student, went pub crawling in Glasgow, Scotland. Not on a drunken soiree with batchmates but on a more onerous task, assigned by his father.
13.01 / 17:55
24.12 / 21:57
FIVE
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Manufacturing
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South Seas forays into premium single malt
₹8,900 and ₹12,500, respectively, the brand aims to offer a luxury and distinctive drinking experience. The initial release comprises a limited batch of 1,000 cases, focusing on markets in Maharashtra, Goa, and Haryana. South Seas plans a gradual expansion into other regions, aligning with its commitment to maintain exclusivity and quality.
11.11 / 02:21
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It's glass half empty for Indian whisky makers
exports are yet to take off with several factors holding up growth including robust domestic demand. Whisky exports in FY23 were just 10% higher in value from a decade ago while imports have surged nearly four times during this period. To be sure, whisky exports were 18% higher in the first five months of the current fiscal year from the corresponding period a year ago. In October, locally made Indri Diwali Collector's Edition won the Best in Show Double Gold award at the Whiskies of the World Awards.
12.10 / 07:19
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Heady growth of desi brands: The rise of India's single-malt industry
whiskey market has got heads turning as Indian-distilled single malt has been giving tough competition to popular Scottish brands such as Glenlivet. A market once dominated within the country and beyond by foreign brands is now selling India’s domestically distilled single malt at a faster rate than anticipated. In 2022, Indian single malt brands and Scotch brands locked horns in a head-to-head battle where the former sold approximately 2,81,000 cases with a 2.4 per cent increase in sales; while the latter sold 2,96,000 cases with a 35 per cent increase in sales, data accessed by TOI revealed.
12.07 / 19:15
UPS
POT
Define single-malt whiskies afresh, says alcobev industry
Agricultural and Processed Food Products Export Development Authority to come up with a narrower, India-specific definition that will serve as a benchmark for producing single malts in the country, considering the varied climatic conditions compared to other whisky-producing nations. In India, spirits age three to four times faster compared to other countries. Typically, single malts should be a product of a single distillery though the malt can be matured in different casks.
12.07 / 18:57
COST
UPS
Desi brands on the rocks as Indians toast to scotch
whisky lovers are increasingly taking to imported bottled-in-origin Scotch such as Johnnie Walker and Glenlivet at the cost of premium Indian-made brands as excise policy changes have slashed price tags of imported brands by up to 30% in some key markets. This has slowed the growth of premium Indian brands such as Paul John Bold and Amrut Fusion as well as bottled in India (BII) brands such as Black & White and 100 Pipers, industry insiders said.
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