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«We've observed heightened interest from local and regional businesses seeking impactful yet budget-conscious advertising,» Sunil Kumar Mohapatra, Chief Revenue Officer, VerSe Innovation, told ET. «Over the past 2-3 years, our local and regional business sector has experienced significant growth. Year-on-year, we've witnessed a 2x-3x increase in clients and a similar growth in average order value from repeat clients.

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Assassin's Creed Mirage' was showcased at Gamescom in Cologne. The game, developed by Ubisoft Bordeaux, offers a glimpse into medieval Baghdad. The presentation took place during the influential German video game convention and is scheduled to release on October 5, 2023, for PC, PlayStation and Xbox platforms. The trailer, named «The Round City of Baghdad,» provides a cinematic view of 9th-century Baghdad during its Golden Age. It also delves into the history of the main character, Basim, and the core concept of the Assassin's Creed. Basim voices, «My sword spares the innocent, but not the order of the ancients.» The trailer offers glimpses of stealth and acrobatic gameplay atop the buildings of the Middle Eastern city. Ubisoft Bordeaux's art director, Jean-Luc Sala, discussed the meticulous process of city reconstruction. Drawing on writings from contemporary scholars and collaborating with historians both within and outside Ubisoft, the team aimed to capture Baghdad's authentic essence while incorporating a park-oriented style of play. Sala shed light on Basim's development, a character familiar to fans from the previous installment, Assassin's Creed Valhalla. In 'Mirage,' Basim is depicted as an apprentice still grasping the Creed and the Assassin's way. Sala described him as somewhat naive and grappling with identity, finding purpose through the Creed. Regarding the educational Discovery Tour mode seen in recent series releases, Sala revealed its absence in 'Mirage.' Instead, players will encounter collectibles dispersed throughout the game map in the form of codex pages. To gather all the codex pages, players must explore the in-game world extensively.

Pontera is continuing its growth with yet another partnership with a large wealth management firm.

mental health in a post-Covid world, mental health platforms are eyeing robust growth on the back of increased corporate tie-ups and government action in the form of policies to drive access and awareness. A host of companies like Amaha, Veda Rehabilitation and Wellness,1to1help.net, MindPeers, and Sukoon are eyeing rapid expansion on the back of a surge in partnerships with corporates, as well as increased awareness about the space. Organising corporate mental wellness retreats, deploying AI-powered tools, and closing international clients are also on their agenda. Earlier this month, Bollywood actor Suniel Shetty collaborated with Veda Rehabilitation and Wellness to launch a new mental health app called 'Lets Get Happi'. The app has been downloaded over 20,000 times so far, said Manun Thakur, founder. «We have been approached by over 23 corporates to work with them; most of them want a hybrid of offline (mini-centres at their office) as well as online support.

HDFC, e-commerce platform Myntra and insurance firm Tata AIG are among Indian companies using these tools, he said. “We see it as an enhancement, and a tool to exponentially increase the opportunity to reach consumers with relevant ads, to reach consumers with a relevant experience on their website," Taylor said. Industry stakeholders sees the move as Google’s attempt to protect its revenue in the long run.

NEW DELHI : Leaders of Brics countries on Thursday invited six more nations to join them in the grouping’s first expansion since 2010. Iran, Saudi Arabia, Egypt, Argentina, Ethiopia and the United Arab Emirates will join existing members Brazil, Russia, India, China and South Africa, said South African President Cyril Ramaphosa at a briefing. The six countries are expected to become members starting 1 January.

New Delhi: Months after a US short seller shook markets with a damning report on the Adani group, the Organised Crime and Corruption Reporting Project (OCCRP) - an organisation funded by likes of George Soros and Rockefeller Brothers Fund - is said to be planning another 'expose' on certain corporate houses in India, sources said. OCCRP, which calls itself "an investigative reporting platform formed by 24 nonprofit investigative centres... spread across Europe, Africa, Asia and Latin America, may publish a report or a series of articles, three sources with knowledge of the matter said.

MUMBAI : BPEA EQT on Thursday sold its entire 26.63% stake in Coforge Ltd (formerly NIIT Technologies) for ₹7,684 crore to multiple investors through bulk deals, leaving the software services firm without a promoter and the first of its kind to be entirely owned by public investors. The block deals in the software services firm boosted its stock by around 10% to ₹5,391 on Thursday, with the transactions drawing marquee investors such as SBI Mutual Fund, Aditya Birla Mutual Fund, Capital Group and Kotak Mahindra Group. Coforge is a professionally managed company, and hence, no identifiable promoter is a good thing, said an analyst.

Mint on the sidelines of The Indian Digital Gaming Society (IDGS) gaming conclave. In June last year, the ministry had completely banned these platforms from using any form of advertising to promote these offshore companies. In March, it emphasized that while betting company advertisements have significantly reduced, it is now considering further action to eliminate outdoor media displays, such as hoardings, posters, banners, and auto rickshaw branding.

₹200 crore. While a child can use an internet platform once a parent provides consent, the platform is completely prohibited from tracking and monitoring the behaviour of child users, irrespective of the purpose for which such data processing is to be conducted.

NEW DELHI : India aims to offer all public services through the digital public infrastructure over the next two years, said minister of electronics and information technology Rajeev Chandrasekhar. DPIs will deepen and widen the availability of government-to-citizen services and drive inclusion, he said.

What are some of the major projects in the pipeline? We are right now working on five more projects. Two of these data centre parks are coming up in Mumbai (Powai and Chandiwali). Both these projects are two buildings each with about 67 MW of IT power each.

OTTAWA (Reuters) — The Canadian regulator responsible for implementing the country's online news law on Thursday said it will start setting up a framework for negotiations between news organizations and internet giants this autumn, with the aim of initiating mandatory bargaining by early 2025.

Construction tech startup Bettamint has tied up with Prestige Group’s construction arm K2K Infrastructure and Brigade REAP to manage informal workers at the construction sites of projects. The company, currently operational in Bangalore, is planning to expand to Mumbai, Pune and Delhi-NCR regions. Over the next two years, Bettamint aims to invest a significant amount in three phases, initiating operations in several cities, starting with Bangalore in Karnataka, and gradually expanding its reach to cover the whole of South India before pan India expansion. The platform comes equipped with recruitment, identity verification, onboarding features; supported by attendance, communication, field notes, compliance, payroll and payment capabilities. “Bettamint leverages technology to address industry-wide challenges including labour shortages, low productivity, high attrition and unpredictable quality. We want to solve this problem in an inclusive way where we empower millions of informal construction workers by enhancing their skills, reach, employability, earnings and quality of life, transforming individual workers to highly engaged, actively contributing, well incentivised participants in the project,” said Kezya De Braganca, founder of Bettamint. Bettamint offers builders an interface to digitise their workforce operations while also getting the benefits of increased productivity, improved quality, reduced attrition and enhanced project timelines. «Our mission has always been to raise the bar for industry standards and to prioritise the wellbeing and skill development of our workers.

Reliance Retail is planning to launch a value apparel format to compete directly with Tata’s Zudio, Landmark group owned Max and Shoppers Stop’s new mass priced brand InTune. All products in Yousta are priced below Rs 999, with a majority priced below Rs 499. “The team will continuously work with India’s younger generation to understand their evolving fashion needs,” said Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail. Experts said India's consumption structure has been skewed in the past over a narrow base of richer consumers accounting for a large chunk of the overall market. However, as the economy is broadening across many more cities and the impact is reaching further down the income ladder, the opportunity for value-formats and value-brands is expanding. Yousta has partnered with a non-profit for customers to donate old clothes at stores and allow them to be used for community programs. The product can also be accessed online through Ajio and JioMart. Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding company of all the retail companies under the RIL (Reliance Industries Limited) group.

US Open 2023 has arrived, with anticipation building as the world's top tennis athletes prepare to convene in New York for the culminating Grand Slam of the season. Among the contenders, defending champions Carlos Alcaraz from Spain and Iga Swiatek from Poland are highly favored to secure victories once again. While the spotlight is on these reigning champions, it's important not to overlook the American talents in the mix, including Coco Gauff, Jessica Pegula, Frances Tiafoe, and Taylor Fritz, all of whom are poised to enjoy the spirited support of the home crowd. The last instances of American triumph at the US Open were Sloane Stephens in 2017 for the women's category and Andy Roddick in 2003 for the men's.

Uber has raised the minimum age requirement for most new drivers in California to 25

Fast fashion retailers Shein and Forever 21 are going into business together

Two years after the NCAA cleared the way for college athletes to earn money off their fame and celebrity, digital technology is allowing some of them to get paid by their fans without having to do very much in return

HDFC has launched its first co-branded credit card with Mariott Bonvoy, on Thursday. The bank has launched it to cash in on the consumer sentiments of ‘Revenge spending’ post the pandemic and since both domestic and international trips, and spending on those trips had grown post the pandemic.