Reliance Retail launches youth focused brand Yousta

economictimes.indiatimes.com:

Reliance Retail is planning to launch a value apparel format to compete directly with Tata’s Zudio, Landmark group owned Max and Shoppers Stop’s new mass priced brand InTune.

All products in Yousta are priced below Rs 999, with a majority priced below Rs 499.

“The team will continuously work with India’s younger generation to understand their evolving fashion needs,” said Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail.

Experts said India's consumption structure has been skewed in the past over a narrow base of richer consumers accounting for a large chunk of the overall market.
However, as the economy is broadening across many more cities and the impact is reaching further down the income ladder, the opportunity for value-formats and value-brands is expanding.

Yousta has partnered with a non-profit for customers to donate old clothes at stores and allow them to be used for community programs.
The product can also be accessed online through Ajio and JioMart.

Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding company of all the retail companies under the RIL (Reliance Industries Limited) group.

RRL and other subsidiaries and affiliates of RRVL, operate an integrated omni-channel network of over 18,500 stores and digital commerce platforms across grocery, consumer electronics, fashion & lifestyle and pharma.