Reliance Consumer launches Campa Cricket
₹20 and a shareable 500ml pack priced at ₹30. “The introduction of Campa Cricket is a testimony to RCPL’s vision of offering a wide range of high-quality and innovative products to Indian consumers at compelling price points.
With this launch, RCPL strengthens its growing beverage range that includes drinks from Campa, Raskik and Sosyo Hajoori," the company said in a statement. In 2022, Reliance acquired Campa Cola, once a popular substitute for established cola brands, from the New Delhi-based Pure Drinks Ltd.
Meanwhile, last month Reliance Consumer Products Ltd said it is gearing up to introduce beverage brand Campa Cola to international markets, starting with regions in Asia and Africa. RCPL’s versatile FMCG portfolio currently comprises daily essentials under its own brand Independence, confectionery from Lotus Chocolates and Toffeeman, Sri Lanka’s leading biscuit brand, Maliban, Alan’s Bugles corn chips and a wide range of home and personal care products under brands such as Dozo, Enzo and Get Real.
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