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07.01 / 17:35

business Technology Adoption Sport The biggest consumer brands that engaged with crypto in 2021

2021 was an exciting year for crypto, with several well-known — some unexpected — brands entering the crypto sector. Here’s looking at you, Charmin, and your toilet paper nonfungible tokens (NFTs). The year saw its fair share of moments that had crypto enthusiasts on the edge of their seats.

05.01 / 23:11

business Hollywood Sport Year of sponsorships: Celebrities who embraced crypto in 2021

Though the crypto space has seemingly moved beyond the endorsements many minor celebrities bestowed on token projects during the 2018 initial coin offering boom, its growing popularity and acceptance now has professional sports players, Hollywood elites and politicians backing major companies dealing with digital assets.

05.01 / 14:55

Blockchain Adoption NFT Sport Golf startup putts $10.5 million in NFT sales

No sector of the economy or indeed life is safe from nonfungible tokens (NFTs) or tokenization. Golf is the latest sport to succumb to the lure of NFTs and a round of decentralization thanks to the efforts of LinksDAO.

01.01 / 22:53

Adoption NFT Sport New Year's Special Touchdown! Goal! Knockout! Crypto and sports collide in 2021

Cryptocurrencies and sport have continued to collide in 2021 with synergies between the two proving to be fruitful on a number of fronts.

29.12 / 08:34

Blockchain Adoption Sport Deal Ferrari’s new deal with blockchain firm Velas hints at NFTs

Italian luxury sports car manufacturer Ferrari is moving into the blockchain industry by inking a partnership with Swiss blockchain startup Velas Network.

29.12 / 03:46

business Sport Bitcoin Payments Getting paid in BTC was a 'big part' of the reason this MMA fighter signed with Eagle FC

Kevin Lee, a professional mixed martial arts fighter, has said a major factor in his decision to sign with a new promotion company was Bitcoin (BTC).

26.12 / 23:21

Adoption Sport New Year's Special Bitcoin 7 NFL players that chose crypto over cash salaries

For NFL fans, 2021 was a great year. Stadiums returned to capacity crowds after the 2020 season was shortened with limited attendance. Stadium parking lots were again filled with the enthusiastic anticipation of tailgaters and their barbequed camaraderie.

24.12 / 20:50

Blockchain NFT Sport Tokens On heritage and NFT: Challenging the meaning of legacy itself

In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance (DeFi) and blockchain space, as well as their roles in shaping the economy of the 21st century.

23.12 / 11:51

business Adoption Sport AIM Crypto exchanges aim for home run at Super Bowl 2022

Crypto exchange platforms Crypto.com and FTX will run advertising commercials at the Super Bowl LVI 2022 on Feb. 13. Both exchanges have been working tirelessly to establish their brands and penetrate the United States market.

22.12 / 16:47

Sport Advertising Tax UK Arsenal UK Regulator Calls Foul On Arsenal FC Fan Token Ads

London-based football club Arsenal FC has drawn the ire of the UK advertising watchdog Advertising Standards Authority (ASA) for what the regulator calls “taking advantage of consumers’ inexperience in cryptoassets.”

21.12 / 19:53

business Sport Football Crypto.com partners with Los Angeles' Angel City Football Club

Cryptocurrency exchange Crypto.com has inked another deal to expand its brand recognition in the United States with the professional women’s sports team Angel City Football Club.

21.12 / 14:00

business Art Sport Bitcoin Crypto salaries are becoming a popular way to attract young talent

Athletes and politicians made headlines as they opted to get paid in crypto earlier this year. Now, in an attempt to attract a younger workforce, companies are starting to offer crypto salaries.

20.12 / 23:59

business Sport partnership Crypto exchange FTX US partners with four Washington, DC sports teams

The company behind four major Washington, D.C.-based professional sports teams has announced FTX US will be its official crypto exchange and nonfungible token partner.

20.12 / 22:51

Blockchain Ethereum NFT Sport Adidas Originals reaches second spot on OpenSea rankings with debut NFT collection

In its debut weekend, the first NFT from Adidas Originals’ "Into the Metaverse" project has generated 11,391 Ether (ETH), worth over $43 million, on OpeanSea. Ranked by trading volume, this collection has earned the second spot on OpeanSea after RTFKT’s Clone X and Takashi Murakami collection.

20.12 / 22:09

Ethereum NFT Sport Non-fungible tokens Investor Purchases 330 Adidas NFTs Using Smart Contract - 328 More Than the Cap

Sportswear giant Adidas dropped its non-fungible token (NFT) collection “Into the Metaverse” with 30,000 pieces on Friday - and while the sale was capped at a maximum of two items per person, one user managed to hoover up 330 pieces using a smart contract.

18.12 / 14:47

business Sport UK unlikely to send troops to help Ukraine, defence chief says

It is highly unlikely that London and its allies would send troops to Ukraine in case of a Russian invasion, UK defence secretary Ben Wallace said.

17.12 / 16:05

Binance Sport FTX Deal Binance and FTX Competing for Landmark Barcelona Shirt Sponsorship Deal – Report

Two major crypto exchanges – Binance and FTX – are preparing to go head-to-head in a battle to become the main shirt sponsor of the football giant FC Barcelona, a new report has claimed.

16.12 / 22:04

business Blockchain Sport Bitcoin Premier League acquires Peter McCormack acquires local sports club Bedford FC with Premier League ambitions

Peter McCormack, a well-regarded Bitcoin investor and advocate, has announced the purchase of local Englishfootball club Bedford FC, divulging ambitions in a fourteen-tweet thread to fuel the club’s prosperous aspirations through the leading cryptocurrency asset, Bitcoin.

16.12 / 04:37

business Sport Football partnership National Voyager Digital will be crypto brokerage partner for National Women's Soccer League

Crypto trading platform Voyager Digital has inked a deal with the National Women's Soccer League, or NWSL, aiming to provide players crypto education and financial support.

14.12 / 12:30

Adoption NFT Sport Non-fungible tokens Collectibles Here's the 'Metaverse-Ready Sneakers and Collectibles' Creator Nike Acquired

Virtual sneakers and collectibles creator RTFKT is the latest entity to be acquired by a massive company on its way into the metaverse.

14.12 / 11:09

business Blockchain Adoption Sport Just did it: Nike enters the metaverse game following RTFKT acquisition

Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse bandwagon.

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