AI startup Fibr raises $1.8 million in a funding round led by Accel

economictimes.indiatimes.com:

Fibr, an artificial intelligence-powered personalisation platform, has raised $1.8 million in a funding round led by Accel. The round also saw participation from 2am VC and angel investors such as Cred founder Kunal Shah.

Fibr will use the funds for enhancing its AI personalisation platform, expanding its customer base, and hiring talent including engineers, product marketers and sales and go-to-market (GTM) experts, top officials said.

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A personalisation platform enables companies to create unique, tailored experiences for visitors to their websites and deliver personalised content and marketing messages based on an individual’s preferences and behaviour.

Founded in January 2023 by Ankur Goyal and Pritam Roy, Fibr’s flagship product Pilot helps improve conversions by offering personalised landing pages for every ad, email, SMS, notification, or any other communication.

“Most personalisation tools out there are pretty outdated,” Goyal said. “They’re usually good at one thing – maybe web, ads, or email – but miss the big picture. They’ll throw in some generic pop-ups, stick names in emails, or run basic A/B tests. That’s not real personalisation,” he told ET.

The platform caters to lead generation clients in sectors such as insurance, broadband, home