Amazon boosts investment in speed for faster deliveries across multiple products

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Subscribe to enjoy similar stories. New Delhi: Online marketplace Amazon India will invest more in "speed" amid shifting preferences where consumers want everything from their soaps to pizzas delivered within hours, instead of days. “We deliver an assortment of 1 million products on the same day to Prime members and 4 million products the next day.

This is the kind of investment we have made in speed. So for us, it is very broad based—i.e how to get the largest number of products, to the largest number of customers at the fastest speed possible. That's our focus and we'll continue to speed it up," Saurabh Srivastava, vice-president, categories, Amazon India, said in an interview with Mint.

"We have launched sub same-day deliveries in metro cities and are expanding it. You can get products as fast as four-to-six hours. We are talking about hundreds of thousands of products." The sub same-day delivery feature promises to deliver products the same day, within 4-6 hours of making the online purchase.

To be sure, Amazon has been working towards lowering delivery timelines for consumers in India for some time now. In 2022, the company had said it is extending the option of same-day delivery to Prime members in over 50 cities and towns. Thousands of products across categories such as consumer electronics, books, toys, babycare, media, kitchen, luxury, sports, video games, and personal care equipment will now be available for free delivery within four hours, the company had said then.

Such deliveries depend on whether a shopper is an Amazon Prime member and the city from where the order is being placed. "The selection then varies from 100,000 to a million," he said. Categories that fall under a four-to-six-hour delivery window