Apple may ship out record 8-9 million iPhones in 2023

economictimes.indiatimes.com:

Apple is likely to end the year with a record 8-9 million iPhone shipments, compared with 6.7 million in 2022. Sales in the first half of the calendar year have almost doubled to about 4 million from the year-ago period, bucking tepid demand in the overall market, which is expected to be flat or grow marginally this year. Market trackers expect Apple to achieve its best-ever market share of 6-7% by the end of 2023, riding on the back of its strongest performance in the first half of year.

Further aggression in sales through discounts and wider availability is expected in the second half, which will also see the launch of the iPhone 15. «We anticipate Apple's strong growth momentum to persist throughout H2 2022,» said Menka Kumari, an analyst at CyberMedia Research (CMR). Most of the iPhone sales took place in the third and fourth quarter last year, coinciding with the festive season.

Market trackers said this year will be no different. Like last year, ecommerce platforms are expected to offer the current and older iPhone models at steep discounts, combined with instalment schemes of longer tenures. IDC India said the company is no longer facing supply issues and can ensure adequate stocks during the festive season.

Counterpoint Research and IDC peg Apple iPhone shipments at 8-9 million for the year. This compares with 6.7 million units in 2022, according to IDC. IDC India expects overall smartphone shipments this year to fall to 140 million, from 144 million in 2022, while Counterpoint expects growth to be either flat or 3% on-year.