generative artificial intelligence (gen AI) proofs of concept (PoCs) in India went into production in fiscal year 2024, according to estimates by consulting firm EY India.
Additionally, 15-20% of domestic enterprises and 30-40% of global capability centres (GCC) of multinationals have rolled out gen AI PoCs, EY's analysis of the last two quarters showed.
“Clients are doing a lot of experimentation but scaled production deployments of use cases are still few and far apart,” Mahesh Makhija, technology consulting leader at EY India, told ET.
At the same time, AI, gen AI, and businesses having to get their data in order so as to leverage these technologies, is likely to be one of the largest drivers of revenue in fiscal year 2025, leading to sizable gen AI deals for Indian IT, he added.
“FY25 will be a year where people will get a little more organised on the kinds of experiments and PoCs they're doing, so there will be a large number of these projects which will happen in a slightly more coordinated fashion. But I expect to see pretty large deals being run by these IT services companies,” Makhija said.
This fiscal year will also likely see deployments of some of the first AI agent bots in areas like customer service, sales, underwriting