Influencer marketing firm vHub.ai raises funding from Z21 Ventures, others

economictimes.indiatimes.com:

Influencer marketing company vHub.ai has raised an undisclosed funding in a seed round from a clutch of investors including Z21 Ventures and Start Up India Seed Fund Scheme.
Several existing early-stage angel investors whosupported Vhub’s initial launch and development phaseshave also participated in the round.

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The funds will be utilised in advancing the company’s AI technologies to deepen influencer discovery analytics and in enabling more precise connections between brands and influencers. The company also plans to develop additional tools to understand their audience on their social media pages better and to devise marketing strategies around that.

“This funding not only validates our vision but also empowers us to accelerate our innovations, making influencer marketing as measurable and reliable as traditional digital marketing," said Sachin Modi, CEO of vHub.ai.

The funding will also help the company in scaling up its technology to accommodate thousands of brands and to facilitate expansion into international markets. Since its inception, the company has grown significantly, and is now supporting over 40,000 influencers and more than a hundred brands.

The influencer marketing industry is projected to grow