US private equity group Bain Capital has insisted that LV= customers will “receive significant financial benefits” as it tried to counter growing concerns over its proposed £530m takeover of the mutual insurer.
In a statement circulated on Monday morning, Bain insisted that it was “committed to the long-term growth and success” of LV=, originally known as Liverpool Victoria, by growing its customer base, reclaiming its position as one of the top three life insurers, and increasing the reach of
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