Messi Magic: Apple TV+ witnesses a two-fold surge in subscribers within a month of Messi joining Inter Miami

economictimes.indiatimes.com:

Lionel Messi's relocation to the United States to play for Inter Miami FC has created ripples not just in the soccer world, but also in the realm of entertainment. While soccer might not hold the same popularity as it does in other parts of the world, his presence in Major League Soccer (MLS) has infused newfound excitement into the league.

Despite soccer's relative novelty in this region, Messi's entry has unexpectedly attracted attention towards the Major League Pass offered on Apple TV+. The owner of Inter Miami has enthusiastically disclosed that, ever since Messi's arrival, the number of Major League Pass subscribers has seen an impressive twofold surge.

He jubilantly shared his thoughts on social media, coining it the «Messi Effect,» and underlined that Spanish viewership during Messi's matches has surpassed the 50% mark and continues to soar, indicating a thriving global fan base. Recent data released by Apple unveiled a remarkable development – the three most-watched matches in the history of MLS Season Pass occurred within the week of July 19-26.

This notable shift can largely be attributed to the inclusion of soccer superstar Lionel Messi in the league that same week. Prior to Messi's entry, MLS Season Pass had garnered a subscriber count nearing 1 million.If we are to credit the owner's claims, this figure has nearly doubled, approaching the 2 million mark, ever since Messi's induction into the league.

This substantial rise in viewership can be attributed to Messi's undeniable global appeal. As one of the most outstanding players in the history of the sport, his presence has ignited a massive surge in stadium attendance as well.Exclusive Coverage Tailored for Messi To enhance the experience for viewers, MLS