New travel trends of 2025: From 'noctourism' to 'alternative itineraries', here is a look
Booking.com’s research, the essence of travel will centre on purpose and deeper connections, marking a departure from surface-level tourism.
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Noctourism
In 2025, a fascinating new trend, dubbed «Noctourism,» will transform how people travel, emphasising exploring the wonders of the night. This movement isn’t about nightlife or late-night parties but about embracing the beauty and serenity of the world after dark. Travellers will flock to dark-sky zones to stargaze, marvel at cosmic spectacles, and reconnect with the universe far from the glare of city lights. The trend is also influenced by rising global temperatures, as more people seek to avoid the daytime heat by engaging in cooler evening and early-morning activities. From extended hours at museums and night markets to organized stargazing tours and rare astronomical events, destinations will adapt to meet the growing demand for nighttime adventures, blending awe-inspiring experiences with climate-conscious planning.
Wellness Travel
The concept of wellness travel will evolve into a quest for longevity, with health-focused retreats taking centre stage. Travellers will move beyond traditional yoga and juice cleanses, seeking cutting-edge experiences like cryotherapy, red light therapy, and stem cell treatments. According to Booking.com, 60 per cent of respondents expressed interest in longevity-focused trips. This marks a shift in how we view travel—not as a fleeting escape, but as a meaningful step in the lifelong journey toward well-being.
