Luxury housing (units priced at Rs 4 cr and above) in India has recorded a 10% YoY sales growth during the first quarter of 2024, while a ~64% YoY increase was witnessed in the new launches of luxury homes during this period, according to a recent CBRE report.
City-wise, Mumbai recorded the highest surge in unit sales during the review quarter, recording a 15% YoY increase in the luxury segment, which was followed by Delhi-NCR, Hyderabad, and Pune.
Several key trends have emerged in the luxury housing segment, shaping the preferences of today’s discerning homebuyers. Location, connectivity, and the developer’s reputation are among the key factors. However, of late, buyers are putting more emphasis on the aspirational aspects, and some of the prominent emerging trends include the following:
Well-Thought Grand Living Spaces: Homebuyers are increasingly drawn to spacious residences that offer ample room for both living and leisure. Luxury housing projects now focus on providing expansive living spaces characterized by thoughtful designs that prioritize comfort and elegance.
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Distinctive Architecture and Green Spaces: Distinctive architectural designs and abundant greenery have become defining features of luxury housing projects. Homebuyers seek residences that not only offer aesthetic appeal but also promote a sense of serenity and well-being through lush green landscapes and open spaces.
Wellness Amenities for a Healthy Lifestyle: The emphasis on health and well-being has led to the integration of wellness amenities within gated societies. From state-of-the-art fitness centres to spa facilities and yoga studios, developers are catering to the holistic
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