Rs 20 Coca-Cola bottles: Reliance's Campa perhaps changing the game
«Since the company has been selling the 400 ml PET bottles for Rs 25, they cannot suddenly change the packaging of the same bottles and mark the price as Rs 20. For attracting customers, they will launch a new packaging wherein they will market the bottles as 250 ml and 150 ml free (250 ml + 150 ml free will be written on the pack) and the MRP will be Rs 20,» sources told ToI.
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This pricing adjustment coincides with Campa Cola's expansion strategy, which involves offering lower prices. Owned by Reliance Industries, Campa Cola has priced its products significantly lower, prompting Coca-Cola to revisit its pricing. For example, Campa Cola's 500 ml PET bottles are available for Rs 20, whereas Coca-Cola sells its 400 ml bottles for Rs 25. Similarly, Campa Cola’s 600 ml bottles are sold for Rs 30, while Coca-Cola’s 600 ml bottles cost Rs 40.
Coca-Cola markets various pack sizes of PET bottles including 250 ml, 400 ml, 600 ml, 1 litre, and 2.25 litre through general trade channels. In modern trade, they offer different sizes like 750 ml and 1.25 litre. Presently, Coca-Cola distributors are managing existing stocks of 250 ml bottles priced at Rs 20, which must be sold before the new 400 ml bottles with lower prices are introduced.
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