Sharpen marketing prowess with MICA Strategic Brand Management and Communications Program
Certificate Program in Strategic Brand Management and Communications.
This 28-week program caters to a diverse audience of professionals across various career levels, providing a comprehensive approach to brand infusion, precise business strategies, and enhanced customer engagement. It is designed for early to mid-career individuals in branding, marketing, and related fields, as well as senior leaders in marketing and brand management.
The program is also designed for founders and entrepreneurs looking to strategically manage organizations, emphasizing the role of public relations in effective communication.
In an era where digital transformation is integrating all sectors of businesses, businesses need to cultivate skills to strategically build and position their brands, fostering loyalty and differentiation. This program equips professionals with insights into market dynamics, consumer behaviour, and effective communication strategies, crucial for navigating today's competitive business landscape.
This program includes pre-recorded sessions for self-paced learning by renowned MICA faculty. It also includes an optional campus immersion for networking with CXO peers, along with a capstone project, live online sessions with program leaders, case studies and live masterclasses.
The program includes a comprehensive 26-module learning covering key aspects such as stakeholder management, crisis communication, brand building and communication, Integrated Marketing Communication (IMC), digital branding, luxury branding, brand identity and positioning, brand loyalty, Brand repositioning, revitalisation, and rebranding and co-branding among other things.
The key learning outcomes of this program include:
Developing integrated
