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Tea break? British shoppers turn their noses up at the traditional cuppa
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It looks like time could be up for the traditional British cup of tea, with thirsty consumers increasingly opting for coffee, fancy herbal infusions and even kombucha as a pick-me-up.
The latest blow to the national drink is Unilever’s decision this week to sell its famous black tea brands, which include Brooke Bond, PG Tips and Lipton, to a private equity firm.
The country’s switch away from tea and towards coffee is writ large in supermarket sales. In the year to June, coffee sales were more
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