Use Vedic wisdom to do better with lesser resources:Navi Radjou
frugal innovation and it can use the millennium-old Vedic wisdom to build the frugal economy that truly benefits people, society and the planet, Navi Radjou, management thinker and author of 'The Frugal Economy' said at the event.
«Let's apply the three Dharmic principles of cooperation, distribution and regeneration to achieve both Atmanirbhar Bharat (self-reliant India) and Viksit Bharat (developed India),» he said.
The Puducherry-born author said that Indians need to bravely stretch the limits of imagination to develop the country.
«If you want to build a better economy, you must first develop the new mindset that depends on cooperation, distribution and regeneration,» he said. «Now we face the chicken-egg paradox — do we build a new economy first, or do we build a new mindset first? I suggest we do both at the same time in a mutually reinforcing way. Let us build a frugal economy that does better with less, that is create more economic and social and ecological value while minimising waste and emissions.»
He highlighted that as India builds this frugal economy, it will also develop a new mindset that is based on cooperation, distribution and regeneration. This whole economy is no utopia, he said. «Actually, I dedicated the last 10 years studying the rise of it, and this is actually rapidly emerging and supported by three core pillars that embody the new mindset and a new generation of conscious customers and innovators are supporting and propelling forward the rise of this global economy,» said Radjou.
Art
