Brian Niccol News

27.01 / 01:13

COST UPS CEO Food show testing What Starbucks’s new CEO has changed, and what he says is next on his list

Subscribe to enjoy similar stories. Notice anything different at Starbucks these days? Brian Niccol hopes so. Starbucks’s chief executive spent his first full calendar year on the job plowing millions of dollars into improving the experience of Starbucks stores through barista training, outfitting stores with ceramic mugs and replacing faulty power outlets.

04.04 / 08:21

markets Waves Dash FIVE CEO Strategy WhatsApp Starbucks India plans aggressive store expansion, despite running in losses

Sushant Dash, CEO, Starbucks India says «We are focussing on store count expansion. And when you are doing that, it requires investment. And that has an impact on the bottom line.» As of September 2024, the company has a new global CEO, Brian Niccol who took on the role after Laxman Narasimhan, who held the position since March 2023 and was replaced amid declining sales and stock prices, last September.

25.02 / 14:03

markets CEO Mobile Software RAI reports Starbucks' largest layoffs in company's history. Why is the coffee giant firing 1,100 employees?: 10 point-explainer

Starbucks announced on Monday that it will be laying off 1,100 corporate employees across the globe. Its CEO said in a letter to workers that the coffee giant is sacking 1,100 corporate employees, marking the coffee chain's latest move to restructure amid lackluster sales.

21.02 / 02:47

UPS CEO Mobile pandemic love Interviews Smaller menus, better vibes: How Starbucks’s CEO is shaking up the brand

Subscribe to enjoy similar stories. Brian Niccol wants to give Starbucks’s operations a caffeinated jolt. Roughly five months into his tenure running the world’s largest coffee chain, Niccol is spearheading changes to overhaul the business and improve the brand’s perception with consumers.

08.02 / 13:01

UPS CEO Election TikTok Pride reports Starbucks’ 'feel-good' cup messages policy leaves baristas steamed. 'Is that really connecting?'

Starbucks’ latest attempt to sprinkle some joy into customers’ daily coffee runs has brewed up more backlash than appreciation. The coffee giant recently announced a new initiative requiring baristas to write messages or doodle on every single takeaway cup—a move meant to foster «moments of connection» with customers. However, what was intended as a heartwarming touch has instead left many employees feeling overburdened and frustrated.

25.01 / 11:39

markets CEO Strategy awards PAM cover $96 million payday for Starbucks CEO Brian Niccol; beats packages of Tim Cook, Sundar Pichai

23.01 / 16:15

Provident Fox CEO Strategy cover Colleges International Starbucks corporate layoffs looming in March: CEO

Starbucks CEO Brian Niccol says the companys app needs to be more transparent on pricing.

18.01 / 05:19

markets Progressive CEO country reports Starbucks plans corporate layoffs as part of turnaround

Starbucks said Friday it plans an unspecified number of layoffs as it restructures its corporate staff

24.12 / 12:25

Citi Reuters Progressive CEO country rights Colleges Starbucks workers expand strike, closing nearly 60 stores in several US cities

Starbucks CEO Brian Niccol says the company's app needs to be more transparent on pricing.

20.12 / 12:45

Progressive Fox CEO President Pride country Colleges Starbucks workers plan strikes that could spread to hundreds of US stores by Christmas Eve

Workers at Starbucks stores plan to go on a five-day strike starting Friday to protest lack of progress in contract negotiations with the company

06.12 / 21:07

COST Target CEO security Food reports Traffic Chipotle is raising prices after promising bigger portions

Chipotle is raising its U.S. prices to offset inflation and to compensate for a promise to increase portion sizes

30.10 / 17:29

UPS CEO Starbucks discontinues olive oil drinks in a push to simplify its menu

Starbucks is discontinuing its Oleato olive-oil infused beverages at most locations, part of an effort to streamline the chain’s menu

30.10 / 13:43

UPS CEO Southern pandemic reports International Starbucks tells workers to return to the office or risk getting fired

Subscribe to enjoy similar stories. Starbucks is stepping up efforts to enforce its return-to-office mandate with a warning: Comply with the policy or risk termination. The company will be instituting an “accountability process" in January to ensure corporate employees comply with requirements to work in the office three days a week, according to an internal message obtained by The Wall Street Journal.

30.10 / 00:05

markets CEO Boeing Enterprise performer reports The long and short of a CEO’s transition time

Subscribe to enjoy similar stories. Telecom major Bharti Airtel has just announced a new CEO & MD, who will take charge 14 months from now—on 1 January 2026. That’s a long waiting period.

28.10 / 11:51

Manufacturing CEO Strategy Remark Boeing Schools Videos At Boeing and Starbucks, different problems but similar CEO messages

Subscribe to enjoy similar stories. Boeing’s new boss wants to return the manufacturer to its engineering roots. Starbucks’s new chief executive says the chain must embrace its own origins as a coffeehouse.

23.10 / 02:37

CEO Mobile Apple ICE reports Traffic Videos Starbucks reports weak quarterly results despite the arrival of Pumpkin Spice Latte season

It’s been a disappointing start to Pumpkin Spice Latte season for Starbucks

14.10 / 21:12

COST UPS CEO Strategy President Traffic Updates Starbucks scales back discounts under new CEO

Subscribe to enjoy similar stories. Get ready to resume paying the regular price for your Starbucks fix. Starbucks is pulling back on promotions and discounts, an early move by Brian Niccol, the new chief executive officer, to reposition the coffee chain after a turbulent year.

11.09 / 14:16

UPS CEO Mobile love gatherings Traffic Starbucks' new CEO wants to recapture the coffeehouse vibe

Starbucks’ new chairman and CEO says he plans to focus on improving service and reestablishing the struggling coffee giant's stores as gathering places

09.09 / 16:16

FIVE CEO Southern information reports Traffic International Incoming Starbucks CEO’s tall order: Calming anxious employees

Incoming Starbucks chief executive Brian Niccol is set to partake in a ceremonial “first sip" of coffee Monday as he reports for his first day of work. For Starbucks employees, it is another change to digest. The coffee chain’s board of directors, investors and longtime leader Howard Schultz have embraced Niccol since his hiring last month, praising the former Chipotle Mexican Grill CEO as the best possible choice to turn around Starbuck’s operations and restore its brand after a turbulent few years.

08.09 / 20:22

markets UPS FIVE CEO Mobile reports Podcasts Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders

Fifty-three years after its founding, Starbucks is unhappy with what it’s become – and trying to figure out how to meet customers’ changing needs without losing its coffeehouse roots

23.08 / 18:39

markets UPS Target CEO Strategy track Starbucks' new CEO arrives with more power

Starbucks' incoming CEO Brian Niccol will have more power than his predecessor. Niccol, who is leaving Chipotle Mexican Grill, will become CEO and chairman the moment he joins Starbucks on September 9. By contrast, Laxman Narasimhan spent more than five months as the CEO-in-training under company patriarch Howard Schultz and he never took on the board chairman position. Only after an intense period of shadowing Schultz did he gain the ability to set the company's strategy. The vastly different handovers underscore the two executives' contrasting resumes-Narasimhan had no restaurant experience while Niccol has spent 20 years as a leader at Chipotle and Yum! Brands.

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