Starbucks’ 'feel-good' cup messages policy leaves baristas steamed. 'Is that really connecting?'
Starbucks’ latest attempt to sprinkle some joy into customers’ daily coffee runs has brewed up more backlash than appreciation. The coffee giant recently announced a new initiative requiring baristas to write messages or doodle on every single takeaway cup—a move meant to foster «moments of connection» with customers. However, what was intended as a heartwarming touch has instead left many employees feeling overburdened and frustrated.
The initiative, set to roll out officially on February 24, encourages Starbucks employees to scrawl affirmations like «You're amazing!» or personalized greetings such as «Hello again!» on single-use cups. The idea, according to Starbucks CEO Brian Niccol, is to make the brand feel more personal and welcoming. But many baristas are calling it unnecessary, impractical, and downright exhausting—especially during peak hours.
Delhi Election Results
Top battlegrounds: What's happening where
D-day for Delhi: Top newsmaking moments
One barista vented on TikTok: “Starbucks requiring us to write on EVERY single cup even during PEAK? Insane.” Another employee echoed the frustration, saying, “I don’t want to just write ‘Have an amazing day’ on every cup. Is that really connecting?”
Many workers worry that hurried, forced messages will feel impersonal rather than meaningful. Others are concerned about awkward misinterpretations, as some customers have already mistaken the cheerful notes for flirtation.
Starbucks has long prided itself on customer interaction, from
Read more on economictimes.indiatimes.com
