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Subscribe to enjoy similar stories.The finance ministry, on Monday, has directed all public sector banks, insurance companies, and financial institutions to implement austerity measures, including switching to electric vehicles (EVs), curtailing foreign travel, and shifting to video conferencing for meetings, as the government moves to reduce expenditure and protect the country's financial system from economic instability due to the West Asia war.“All organisations may aim at replacing the petrol and diesel cars hired by them in their head offices and branch offices with electric cars as far as possible,” according to an official circular of the department of financial services (DFS) reviewed by Mint.Earlier this month Prime Minister Narendra Modi had made seven big appeals, austerity measures so to speak, to cushion India from the economic uncertainties arising from the prolonged West Asia war. These included conserving petrol and diesel by using public transport and metro; avoiding purchasing gold for a year, and restricting foreign travel to conserve forex."It is time for us to use petrol, diesel and gas with great care,” Modi said on Sunday while inaugurating projects in Hyderabad, Telangana.

Subscribe to enjoy similar stories.With global video-on-demand platforms streaming largely identical titles across markets, India-specific edits to international programming have drawn renewed attention after viewer backlash over The Boys on Amazon Prime Video. The latest season of the American series has triggered criticism on social media over censored dialogue and visuals, highlighting how global content is often altered before reaching Indian audiences, and how that gap is increasingly visible to subscribers.In The Boys, religious references were reportedly sanitized, while certain visuals, including religious idols and sexual content, were blurred or cut to comply with India’s broadcast standards.

Subscribe to enjoy similar stories.When a British citizen turns 100, they get a message from the monarch. It’s a tradition dating back to 1917 when King George V started sending telegrams to congratulate citizens on landmark birthdays.But Sir David Attenborough is no ordinary citizen.

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Subscribe to enjoy similar stories.Manav Jain can no longer ignore how screens are rewriting his sense of faces. The 25-year-old product manager from Bengaluru recently returned to his hometown, Mumbai, after staying in touch with family through video calls that convinced him he had kept up with what's going on. That illusion shattered the moment he saw his mother in person.

Subscribe to enjoy similar stories.As artificial intelligence (AI) makes resumes increasingly polished and tailored for automated hiring systems, recruiters are rethinking how much a traditional curriculum vitae (CV) really reveals about a candidate. Hiring teams are now leaning more on assessments, video introductions and digital footprints to judge skills, communication and workplace fit, reflecting a wider shift in hiring.The discussion is being shaped by a simple concern: If AI tools can make every resume look polished and application tracking system (ATS) friendly, do they still tell recruiters anything meaningful about the candidate? For many hiring teams, the answer is now no.“AI is making CVs look almost identical, which puts more pressure on hiring managers and reduces the value of the resume as a standalone hiring tool,” said Kamal Karanth, cofounder of specialist staffing firm Xpheno.

Subscribe to enjoy similar stories.Despite betting on VFX-driven, high-budget spectacles to lure audiences in droves to cinemas, Bollywood has largely been unable to crack the visual effects game.This was particularly evident in the recent criticism of the trailer for the first instalment of the mega-budget, two-part Ramayana franchise. The major criticism was that despite a reported ₹4,000 crore production budget, the visual effects seemed artificial and video game-like, and that they appeared ‘too digital’ and lacked soul.Experts said not only are Indian movie budgets much lower than in Hollywood, but Indian studios and producers also often handle visual effects in a rushed manner during post-production.

Subscribe to enjoy similar stories.Jung Da-yun didn’t quite like what she saw in the mirror. Her ears weren’t big enough.She booked a visit to a South Korean clinic offering “elf ear” injections.For about $70, a plastic surgeon injected the ridged cartilage of her ears with a hyaluronic-acid filler that caused her ears to perk up.

Subscribe to enjoy similar stories.After years of building large subscriber bases through aggressive pricing and bundled offerings, video streaming platforms are recalibrating their strategies to align revenue growth with rising content and acquisition costs. In many cases, this means charging users more for the same content — but in subtler ways.Late last month, JioHotstar and Warner Bros.

Subscribe to enjoy similar stories.Soumya Sankar Bose’s new show We Need to Talk In Whispers at Experimenter, Ballygunge, in Kolkata is inspired by a journal he found on an overnight train journey from Howrah to Koraput. It seemed to be a curious “exploration of thanatology,” as the exhibition notes explain, a repository of “suicide notes” and “memories people hold on to in their final moments”.

Subscribe to enjoy similar stories.Around two decades after exiting India, UK cosmetics brand Lush has re-entered the market, looking to tap into the country’s growing luxury beauty segment.The maker of bath bombs, shower jellies and solid shampoo bars has partnered with Bengaluru-based Bilberry Brands under a licensing agreement, beginning with an online launch and a physical store in Delhi. A second Delhi outlet, along with stores in Gurugram and Mumbai, is expected to open soon. It plans to open seven stores by the end of 2026.In a video interview, Lush co-founder Rowena Bird discusses the brand’s return to India.

Subscribe to enjoy similar stories.In the cool green depths of Uttarakhand, a young audio engineer chose an unusual career path. Rohit had grown up amid the impact of human-animal conflicts, and each incident he encountered shocked him to the core. He decided he wanted to tell the world the real stories behind the hundreds of tiger attacks that occur in India, and, in doing so, combine his audio expertise with his experiences with wildlife.Setting up a YouTube channel, Wilderness, the young man dove head-first into the no-compromises setup he felt the stories deserved.

Subscribe to enjoy similar stories.Two major films – Salman Khan’s Maatrubhumi and Vijay’s Jana Nayagan have been delayed indefinitely over the past few months as political pressures hold off certification and theatrical showcasing, adding to the inventory of unreleased films in India.The former film, previously titled Battle of Galwan, was to have been released in April, and is fighting a China angle as the government softens its stand towards the neighbouring country. Lead actor-turned-politician Vijay’s film was to have been released in January but has faced intense scrutiny and certification issues ahead of assembly elections in Tamil Nadu.Such delays for films have been seen earlier, adding to costs and expenses, disrupting OTT showcasing, and even having to be majorly re-edited or not released at all.

Subscribe to enjoy similar stories.PROJECT GENIE, an experimental artificial-intelligence model released by Google in January, is a jaw-dropping technical achievement. Give the tool a prompt—an image, say, or a brief snippet of text—and it will generate an interactive world for the user to explore.

Subscribe to enjoy similar stories.The creator economy is earning a rising share of consumers’ attention, but its growth is making the terrain more complicated both for brands and for creators seeking sponsors.While some major marketers say they’re moving spending from television and digital advertising to social-media creators, the money is lagging behind both consumer trends and the population boom among creators themselves. That’s spreading budgets thin, discouraging potentially more effective long-term partnerships and leaving many out in the cold, creators say.“Every creator wants to work with the brands,” said Sam Beres, who goes by Sambucha to his millions of followers on YouTube and TikTok.

Subscribe to enjoy similar stories.In the attention economy, where user time is the scarcest commodity, platforms such as content sites, OTT services and social networks are competing for every second of engagement. Several studies peg Gen Z attention spans at just around eight seconds, less than that of a goldfish.

Subscribe to enjoy similar stories.With everyone’s attention fixed on powerful chatbots like ChatGPT and Claude, it’s been easy to overlook the growth of another field of artificial intelligence: world models. These systems can grasp three-dimensional space and physics, providing the foundation for everything from robots to smart glasses to self-driving cars—and a capability that today's chatbots lack.

Subscribe to enjoy similar stories.India’s video streaming platforms may still be grappling with monetization challenges, but 2025 has turned into a breakout year for revenues.Video streaming revenues surged 55% in 2025 compared to 2024, nearly tripling from 2023 levels, according to a recent Ficci EY report.The growth reflects a decisive shift in strategy—regional language programming, flexible pricing and hybrid revenue models are helping platforms move beyond the limitations of a subscription-only play in a price-sensitive market like India.Digital advertising grew 26% to reach ₹94,700 crore in 2025, as several advertiser categories shifted ad spends from traditional to digital media, led by FMCG, travel and pharma.Sports and entertainment OTT platforms saw ad revenues rise 34%, backed by higher connected TV rates and volumes, as connected TV grew from 30 million to 40 million weekly active connections, the report said.Video subscription revenues jumped 61% to ₹14,800 crore, with 143 million households paying for 216 million video OTT subscriptions.Streaming service executives and content creators attribute much of this growth to regional language content that has deepened penetration across markets.

Subscribe to enjoy similar stories.If I gave you a choice between something that is 60-70% true and something that is an outright lie, which one would you prefer? It is normal to think that having a reasonable amount of truth in what is being said would be better than a complete untruth, but you would be mistaken. Why?“Something that’s true but incomplete might be more dangerous than something that’s wrong, as a little truth is a fuel for a lot of overconfidence,” said Morgan Housel.

Subscribe to enjoy similar stories.New Delhi: The electronics technology ministry is moving to tighten its grip on how social media giants disclose artificial intelligence-generated content, proposing a ‘continuous’ watermarking mandate to prevent platforms from avoiding transparency rules.The ministry of electronics and information technology (Meity) issued a draft amendment on Tuesday that would require labels on AI-modified media to be clearly visible throughout the duration of a video or image. The proposal follows government frustration with current practices, where firms have allegedly used fleeting or obscured markers that satisfy the letter of the law while failing to inform the public.Tuesday’s amendment, a copy of which Mint has reviewed, targeted Rule 3(3)(a)(ii) of India’s Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, updating the previous proposal to social media companies for “prominent visibility” of AI labels.

Subscribe to enjoy similar stories.Nearly four years ago, Jaquar Group launched a series of ads about an entirely new business it had entered: lights. For a company synonymous with bathroom fittings, it was a difficult campaign to pull off.