
High budgets, low impact: Bollywood's VFX-laden mega-films struggle to meet audience expectations
Subscribe to enjoy similar stories.Despite betting on VFX-driven, high-budget spectacles to lure audiences in droves to cinemas, Bollywood has largely been unable to crack the visual effects game.This was particularly evident in the recent criticism of the trailer for the first instalment of the mega-budget, two-part Ramayana franchise. The major criticism was that despite a reported ₹4,000 crore production budget, the visual effects seemed artificial and video game-like, and that they appeared ‘too digital’ and lacked soul.Experts said not only are Indian movie budgets much lower than in Hollywood, but Indian studios and producers also often handle visual effects in a rushed manner during post-production.
Other than Ramayana, in the past few years, big-ticket films War 2 and Adipurush have drawn flak for their visual effects.“VFX-heavy films carry a certain promise of scale and if that isn’t delivered seamlessly, audiences notice it immediately—especially today, when they are regularly exposed to global content,” said Bhuvanesh Mendiratta, managing director of Miraj Entertainment Ltd. “The benchmark is no longer just Indian films; it’s the best of world cinema.”Much of the VFX comes down to planning and execution.
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