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18.08 / 09:31

business Adoption advertisement ad Crypto ad spending may be down, but awareness remains critical: Experts

Crypto television advertising spending has reportedly fallen off a cliff in the United States, reflecting the current state of the markets. However, that’s no excuse to take a break, two crypto firms tell Cointelegraph.

24.06 / 02:25

Law regulation advertisement Chainalysis tips Australia will crack down on misleading crypto ads

Chainalysis’ head of international policy Caroline Malcolm expects Australia’s new rules governing crypto advertising, promotion and consumer safeguards to follow a similar path to the United Kingdom when they come into place within the next year.

09.03 / 22:23

NFT Sport Football advertisement ad Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers

The Crypto.com exchange announced the airdrop of its "The Moment of Truth" nonfungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 randomly selected viewers of its Super Bowl commercial. Those who found and scanned a hidden QR code that appeared 10 seconds into a conversation between present-day James and his apprehensive teenage self could enter to win a limited edition NFT. The collection consists of instant snapshots of behind-the-scenes moments from the making of the Big Game spot.

23.02 / 12:53

business regulation advertisement Indian Five key takeaways from the official Indian crypto ads guideline

The Advertising Stands Council of India (ASCI) released a set of 12 guidelines for promotions and advertisement of virtual digital assets (VDA), including cryptocurrencies, on Wednesday.

22.02 / 19:55

business Blockchain coinbase advertisement Who really created the Coinbase Superbowl ads? Armstrong called out on Twitter

The Coinbase ad which aired during the Superbowl last week appears to be causing quite a stir on social media in light of new information on its origins. When scanned, the 60-second tv spot featured a color-changing, bounciful QR code that brought users to a promotional BTC giveaway page — seemingly based on the oft-meme'd DVD screensavers of yore.

17.02 / 17:11

business Telegram advertisement Bitcoin Crypto spawns most expensive adverts on Telegram in 2021: Data

Cryptocurrency-themed advertising has been growing extremely popular on Telegram, with some ad firms reporting on crypto becoming the most expensive advert type on the platform in 2021.

28.01 / 17:39

Government advertisement Clampdown on crypto ads: A one-off or a new phase of global regulation?

Over the last week, regulators in three major jurisdictions across two continents introduced new rules governing cryptocurrency-related promotions and advertisements. Citing consumer risks associated with digital asset investments, authorities in the United Kingdom, Singapore and Spain tightened the requirements around crypto firms’ marketing messaging and customer recruitment practices. While some experts view this emerging trend as a sign of a new global phase of cryptocurrency regulation, questions about the efficiency and universal applicability of this approach persist.

17.01 / 21:41

regulation advertisement Spanish government will implement new rules for crypto ads

Spanish financial regulator Comisión Nacional del Mercado de Valores, or CNMV, announced new regulations for crypto-asset investments advertising. According to the new circular that will take effect on February 17, 2022, crypto ads must be “clear, balanced and fair” while also providing sufficient information on the risks involved when investing in crypto.

17.01 / 13:27

regulation Asia advertisement Singapore bars crypto service providers from advertising in public spaces

The Monetary Authority of Singapore (MAS) issued a new set of guidelines for digital payment token (DPT) providers, barring them from marketing their services in public areas.

05.01 / 18:35

Adoption advertisement Bitcoin ad UK advertiser ASA continues crypto ad banning spree

The United Kingdom’s Advertising Standards Authority, or ASA, has ruled to place an official ban on two mobile application advertisements from popular trading platform Crypto.com which promoted the ease of purchasing cryptocurrencies such as Bitcoin, as well as earning yield rewards on digital assets.

09.12 / 16:21

Government Adoption advertisement UK politicians say cryptocurrency is ‘not an investment’

Members of Parliament (MPs) in the United Kingdom have called upon the Financial Conduct Authority (FCA) to limit the use of the word “invest” and “investment” by cryptocurrency firms for promotional purposes.

01.12 / 22:35

business Facebook Metaverse advertisement BREAKING: Meta expands crypto advertisement eligibility on Facebook

Social media and metaverse marketplace Meta has expanded eligibility requirements for running cryptocurrency advertisements on Facebook, giving companies more leeway to market digital asset product offerings.

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