Five key takeaways from the official Indian crypto ads guideline
The Advertising Stands Council of India (ASCI) released a set of 12 guidelines for promotions and advertisement of virtual digital assets (VDA), including cryptocurrencies, on Wednesday.
The chief advertising watchdog has developed the new guideline after extensive consultation with the stakeholders of the crypto ecosystem as well as the government, ASCI said. The advertising guidelines also mark the first legal framework related to the digital asset market in the country at a time when the government is yet to finalize the crypto bill.
The new crypto advertising framework is set to come into effect starting April 1, the same date when the infamous 30% tax on crypto is set to come into effect. Let us look at five key takeaways from the guidelines that would detainment to the future of content in advertisements of the crypto firms.
Related: UK advertiser ASA continues crypto ad banning spree
The advertising council also specified print size for disclaimers and how it should be broadcasted via different social mediums. Siddharth Sogani, CEO of blockchain analytical firm Crebaco told Cointelegraph:
Sogani went on to add that the new crypto advertisement guidelines also hint at better crypto frameworks in the future and show that the government is taking in the viewpoint of stakeholders to regulate better.
Aggressive crypto advertisements were the theme of Indian media for the majority of the last two quarters of 2021, owing to the bull market and Indian crypto exchanges seeing a great influx of new users. This led to the Delhi high court notifying government to formulate appropriate guidelines and disclaimers in July last year.
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