Audience Financial News

12.02 / 08:01
Action Entertainment Boxing film Experts Diversity audience Post-pandemic change: Hindi film viewers now seek diverse content, not just action and spectacle
Subscribe to enjoy similar stories. Genre diversity turned out to be a key feature of the top 10 Hindi language films of 2025 and experts and theatre owners acknowledge that hit movies are no longer driven entirely by action or VFX spectacles, as was the case soon after the pandemic. As many as 15 original Hindi films grossed more than ₹100 crore each last year compared with six in 2024.
11.02 / 15:11
Manufacturing Death stage audience Schools Courts polo Priya Kapur steps into spotlight at Sona Comstar as family feud continues
Subscribe to enjoy similar stories. New Delhi: From visiting Sona Comstar’s manufacturing and R&D facilities to presenting a Harvard Business School case study on the company's turnaround led by her late husband Sunjay Kapur, Priya Sachdev Kapur is making her presence felt at India’s eighth-largest auto component maker, even as a court battle over control of the promoter entity continues.
11.02 / 06:27
markets Platform Actor Celebrity audience stars Videos Bollywood's new script: Stars gamble on niche OTT platforms, seeking control and IP ownership
Subscribe to enjoy similar stories. Movie stars and celebrities are among those investing in emerging streaming services—both audio and video—even though an abundance of such platforms makes it a risky proposition.
08.02 / 11:39
UPS Entertainment film Trade Experts War audience Why Dhurandhar and Border 2 are outperforming Bollywood’s patriot playbook
Subscribe to enjoy similar stories. India has seen a surge of war and patriotic films in recent years that resonated deeply with audiences, but the latest releases have dramatically raised the bar, translating into explosive box-office collections.
08.02 / 02:21
UPS Man Entertainment Moodys film love audience Who exactly is Superman? The quest to give the Man of Steel an edge
Subscribe to enjoy similar stories. In a 1957 episode of “I Love Lucy," Superman cracked a joke.
05.02 / 08:01
UPS Southern Boxing wellness film audience stars Has southern cinema fallen prey to Bollywood’s high ticket pricing?
Subscribe to enjoy similar stories. Unreasonably high ticket pricing, long seen as a tactic used largely by Bollywood film-makers to bolster openings, has now crept into southern cinema, with disappointing results. According to media consulting firm Ormax, footfall in Telugu cinema declined to 181 million in 2025, from 213 million in 2024 and 242 million in 2023.
04.02 / 05:19
markets Platform Opinion film Experts audience Courts Can courts really stop fake ratings and online trolling of films?
Subscribe to enjoy similar stories. A recent court order to restrict ratings and reviews on online ticketing platforms for Telugu star Chiranjeevi’s latest film, Mana Shankara Vara Prasad Garu, has reopened a debate over whether online feedback mechanisms are shaping audience opinion or distorting it. The move, aimed at platforms such as BookMyShow, signals the need for preventive protection at the most commercially sensitive moment in a movie’s life—just before or immediately after it is released.
31.01 / 06:15
UPS Art War country audience pop Why China cares about being cool all of a sudden
Subscribe to enjoy similar stories. It was America’s day of giving thanks, and China was having a moment. A giant float with fang-baring toy monsters was trundling through Manhattan for the Macy’s Thanksgiving Day Parade, as crowds of onlookers whipped out their phones to capture the looming 16-foot balloons—Chinese soft-power icons starring in one of America’s biggest cultural events.
31.01 / 03:33
UPS Career Entertainment film tennis audience Sporting Vikram Malhotra of Abundantia Entertainment on being the outsider
Subscribe to enjoy similar stories. In his early years, Vikram Malhotra didn’t have any special connection to cinema, besides occasional viewings with family. It had never been a career option as such nor did he know anyone from the industry.
31.01 / 01:49
Interface Research audience rights Relationships International AI Tool of the Week: When translation understands context
Subscribe to enjoy similar stories. The AI hack we unlock today is based on a tool—ChatGPT Translate.
29.01 / 07:45
markets UPS Boxing film audience stars rights Bollywood films wait in the wings as box office uncertainty, crowded calendars play havoc
Subscribe to enjoy similar stories. Even as recent blockbusters such as Dhurandhar and Border 2 have delivered strong box office returns, Bollywood studios and filmmakers remain wary of theatrical volatility, prompting many to delay release date announcements and adopt more cautious launch strategies. Despite the success of big-ticket films, the broader theatrical market continues to see uneven audience turnout, with only a handful of titles drawing significant footfalls.
28.01 / 06:45
markets Entertainment Southern film Actor audience stars Southern comfort: Bollywood production houses turn south to de-risk, diversify with film deals and new facilities
Subscribe to enjoy similar stories. Lured by a wide audience base and the possibility of fresh stories, several stakeholders in Bollywood—be it producers, studios, multiplex chains and even actor Ajay Devgn—are betting big on deals in the south. Panorama Studios, the distributor of Malayalam thriller Drishyam 3 to be released in April, has signed a multi-film deal with Malayalam star Nivin Pauly.
27.01 / 05:17
CEO Platform Entertainment Strategy film audience YouTube may be leaving music labels underwhelmed and content overload is to blame
Subscribe to enjoy similar stories. As YouTube increasingly pushes long-form, creator-led content and Shorts amid the growing penetration of connected television sets, Indian music labels—long reliant on the platform as a core digital revenue engine—are seeing advertising income come under pressure. YouTube income for labels based on advertising has dropped by 20–30%, particularly when film soundtracks fail to break out or movies do not garner organic traction, industry executives said.
25.01 / 13:35
markets UPS Platform Entertainment audience International Media firms look beyond the home screen, eye eyeballs offshore
Subscribe to enjoy similar stories. As revenue pressures mount at home, Indian media firms are finding their next growth opportunity abroad. Media and entertainment companies have been exploring global partnerships and strengthening their presence in several international markets over the past few months in a bid to gain from the higher paying propensity among diasporic Indians abroad.
22.01 / 09:01
UPS Boxing film Trade Experts show audience Why Bollywood blockbusters are earning more than ever—despite fewer viewers
Subscribe to enjoy similar stories. With the action blockbuster Dhurandhar officially crossing the ₹870 crore mark, it has cemented its place in history as the first original Hindi language film to breach the ₹800 crore threshold. This milestone confirms a seismic shift in the industry: Bollywood hits are generating significantly higher revenues today than in the pre-pandemic era.
20.01 / 00:37
markets Instagram Basketball audience social Sporting chess A new breed of creators is cultivating fandoms for sports beyond cricket
Subscribe to enjoy similar stories. A young basketball enthusiast at the time, Dhruv Barman went to Canada in 2013 to study kinesiology, the biomechanical study of human movement with applications in sports and fitness.
19.01 / 09:59
COST Digital Platform show audience information guidelines New rules, new ads: Micro-drama platforms say privacy first
Subscribe to enjoy similar stories. Micro-drama platforms, despite being relatively young in India, are moving away from surveillance-like targeting in favour of consent-driven, contextual advertising to comply with the Digital Personal Data Protection (DPDP) Act, 2023.
15.01 / 17:35
economy President show audience Features Videos Everything they need to know about Venezuela they learned from ‘Jack Ryan’
Subscribe to enjoy similar stories. When Thalia Toha wasn’t sure how to answer her teenage daughter’s question about what just happened in Venezuela, she stumbled on the perfect explainer: a scene from a 2019 episode of “Tom Clancy’s Jack Ryan." The clip features John Krasinski as CIA analyst Jack Ryan asking a packed lecture hall: ‘What would you assume is the most major threat on the world stage?’ Audience members answered China, Russia and North Korea until Ryan explained it’s Venezuela, thanks to its oil and mineral-rich land and corrupt strongman leader who tanked the economy. That scene has gone viral and prompted many to ask whether its creators predicted the future six years before American troops captured Venezuelan President Nicolás Maduro and brought him to the U.S.
15.01 / 08:51
UPS Platform film Actor Experts audience stars Dhurandhar to Chhaava: How 90s stars are winning Bollywood's second innings
Subscribe to enjoy similar stories. Bollywood stars of the 1990s may no longer be playing the hero, but they are still stealing the spotlight. The return of actors such as Akshaye Khanna and Bobby Deol, now cast as main antagonists in recent blockbusters, signals a shift in audience tastes and opens up space for older actors in pivotal, if no longer leading, roles.
14.01 / 11:39
markets Action Southern Boxing film Actor audience Pan-India promise, patchy payoff: Why many southern Hindi dubs are failing
Subscribe to enjoy similar stories. New Delhi: For as long as movie buffs can remember, Salman Khan has been the undisputed king of the Eid box office. In 2015, however, a week before the release of his cross-border emotional drama Bajrangi Bhaijaan for the festive weekend, the unthinkable happened.
14.01 / 11:27
COST Platform Netflix film Trade Experts audience Small-budget regional films face streaming challenges despite increased demand for content
Subscribe to enjoy similar stories. The surge in regional-language content on streaming platforms hasn’t really benefited small-budget films in languages other than Hindi, such as Kannada, Malayalam, Marathi, Punjabi and others.

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