Marketing Financial News

The principal financial regulator in Spain, the National Securities Market Commission (CNMV), has opened its first case against a technology provider for violating crypto promotion rules in the country. 

Kraken’s Chief Marketing Officer, Mayur Gupta, believes the Super Bowl is no longer an effective avenue for crypto marketing.

spot price of bitcoin began trading in the U.S. on Thursday in a landmark moment for the cryptocurrency industry that has been seeking regulatory approval for the financial product for over a decade. The green light by the U.S. Securities and Exchange Commission finally came late on Wednesday following months-long talks with top asset managers such as BlackRock, Ark Investments/21Shares, Fidelity, Invesco and VanEck. The regulator approved 11 such ETFs, paving the way for popularizing investments in the world's biggest crypotcurrency without the risk of holding the digital token directly. «The approval has the potential to simplify and secure Bitcoin investments for a broader investor base, which may reshape the dynamics of cryptocurrency investments,» said Rajeev Bamra, senior vice-president of digital finance at Moody's Investors Service.

Ava Labs, the team behind the Avalanche Blockchain, has confirmed it laid off 12% of its employees in a recent wave of staff cuts, citing the need to reallocate its resources.

The guidance sets out how authorised firms communicating or approving crypto financial promotions should apply Consumer Duty principles to their marketing.

Crypto-promoting firms have breached the United Kingdom’s new crypto marketing rules at least 221 times since coming into force in early October, says the country’s financial regulator.

The Financial Conduct Authority (FCA) of the United Kingdom has placed restrictions on peer-to-peer lending platform Rebuildingsociety, the firm with which crypto exchange Binance partnered for compliance with the regulator’s marketing regime. 

The Financial Conduct Authority (FCA), the United Kingdom’s financial markets regulator, has again expressed its concern over the lack of engagement on the part of crypto firms that will soon be subject to new marketing rules. The consequences of noncompliance could be severe, it warned.

Australian F1 driver Daniel Ricciardo and his Olympic snowboarder mate Scotty James say they always think long and hard about the risks of promoting the wrong thing. 

'By introducing these new checks, we will ensure people approving adverts have the right skills and understanding they need to do so.'

'From this October, crypto firms must market to UK consumers clearly, fairly and honestly.'

The United Kingdom’s Financial Conduct Authority, or FCA, has reiterated its warning for all crypto asset firms marketing to users in the country to be in compliance with rules going into effect in October 2023, but added companies could have “more time to implement certain changes”.

Raleon, a Web3 engagement platform, has secured a substantial $3.8 million funding round to help brands, games, and dApps convert and retain users with its latest product, Embedded Quests, as exclusively disclosed by cryptonews.

The New York-based fintech investment adviser, Titan Global Capital Management, has agreed to comply with the US Securities and Exchange Commission's (SEC) cease-and-desist order and paid fines exceeding $1 million for misleading investors about its cryptocurrency offering.

The Web3 ecosystem could become the next golden opportunity for digital marketers, with almost 200 companies already “thinking deeply” about how to utilize the Web3 tech stack.

My journey into Web3 marketing officially began when I joined ConsenSys as chief marketing officer in 2016, where I built the first Web3 marketing team and helped bring Ethereum as well as the ConsenSys brand and many early Ethereum-based tools and applications to market. During my time at ConsenSys, our marketing team played a pivotal role in shaping the narrative around blockchain and crypto adoption globally, engaging enterprises, governments, developers and end users. I then founded Serotonin — a Web3 native marketing and product studio — to multiply the impact of the Web3 marketing best practices we had developed by expanding beyond the ConsenSys ecosystem.

Crypto firms and influencers may need to start slapping disclaimers on crypto memes to stay compliant with advertising laws in the United Kingdom, according to a new proposed guidance from the country's financial regulator.

In the ever-evolving landscape of entertainment, the convergence of watch-to-earn and blockchain technology is reshaping the way users consume and engage with media content. This dynamic fusion offers a range of possibilities, from rewarding viewers for their time spent watching to creating transparent and decentralized ecosystems.

French lawmakers have agreed to tone down the restrictions on a bill first proposed in March that would have severely restricted locally-registered cryptocurrency companies from using influencer marketing.

More than a third of the top 1,000 crypto projects — a term that includes both crypto companies and individual tokens — haven’t published a single new article on their respective websites in 2023.

The financial and advertising regulators of the United Kingdom have teamed up to send a warning to social media “finfluencers” telling them to stop promoting illegal “get rich quick” schemes or face law enforcement.