Kraken Exec Questions Efficacy of Crypto Ads at Super Bowl Despite Global Reach
Kraken’s Chief Marketing Officer, Mayur Gupta, believes the Super Bowl is no longer an effective avenue for crypto marketing.
Speaking before Sunday’s US National Football League championship final, he told FOX Business that Kraken did not buy advertising space in the event because the intended reach is too US-centric.
“The next wave of crypto users will come from all around the world, not just the United States,” said Gupta.
He elaborated: “”If the last wave of crypto marketing was all about hype and FOMO (Fear of Missing Out), this current wave has to be rooted in education and awareness for the substance and true value proposition of crypto as a movement that will bring financial freedom and inclusion.”
Last year’s Super Bowl, which came in the thick of a market-wide recession, also omitted crypto promotions. However, in February 2022, crypto was all over the game. At least six companies ran ads during the final, including Bitbuy, Coinbase, Crypto.com, eToro, FTX, and Budweiser. While Bud’s advert was about beer, it also prominently included imagery from the Nouns NFT project, which the brewery had entered a partnership with after purchasing a Nouns NFT last January.
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