healthcare and the nuanced influence of social media on shaping India's wellness landscape in recent years. India’s Wellness Index gauges well-being and assesses the present state of wellness across various pillars simultaneously. With a score of 72 out of 100, the index indicates a rise in digital well-being and the utilization of health technology.
However, it also signals a decline in social wellness, particularly in how individuals, especially women, are participating in their communities. Sheena Kapoor, Head - Marketing, Corporate Communications & CSR, ICICI Lombard, said, “Our wellness index provides pivotal insights into the evolving digital wellness sphere and the health challenges of our time. The findings propel our commitment to innovating insurance solutions that address these emerging needs.
This year's index reveals the digital embrace in the wellness sector, with more individuals turning to health tech and social media for well-being insights and solutions. Social Media is looked up by respondents as an important source for mental and physical wellness with 45% saying that they access motivational content on these platforms that helps overall wellness of body and mind. However, the decline in social wellness is a call to action, emphasizing the need for more community-centric initiatives." This unique tech-enabled wellness index employs a comprehensive framework encompassing six pillars of well-being: Physical, mental, family, financial, workplace, and social.
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