100 Days Into Strike: Netflix And Disney Hiring AI Talent As Celebrities Seek Side Jobs

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For more than three months, screenwriters have been locked in a battle with the Hollywood studios over fair pay and use of AI in productions. In July, they were joined by the actors union, SAG-AFTRA, over similar concerns.

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10 Aug 2023

The dual strike, in part, has been about blocking the studios from replacing human creative talent with AI that’s being trained on their works. The writers don’t want AI tools to be used to generate literary material from existing content. The actors don’t want digital replicas of their likeness and performances to be used to create and edit scenes, without consent or compensation.

But this hasn’t stopped Netflix and Disney from staffing up on AI talent. A job listing on Netflix’s career site recently went viral for seeking its first product management hire to support its ML platform. The role pays $300,000 to $900,000 a year, far more than it pays many of its actors on strike.

Disney has also been beefing up its AI ranks, according to Reuters.

Having come under fire last month for stating that the unions were being unrealistic