11-year-old dubbed ‘billionaire’s daughter’ draws ire flaunting luxury online
second-hand luxury goods store called Love Luxury that resells handbags, watches and jewelry. Recently, the store built a large following on TikTok by featuring Moo in its videos, many of which involve the 11-year-old explaining how much her outfit costs.In one video she claims the Patek Philippe Nautilus 5711 on her wrist costs 100,000 pounds, or about CAD$170,000 — more than double the average Canadian’s yearly income.“If you know, you know,” Moo tells the camera.According to Chrono24, an online watch marketplace, the discontinued Nautilus 5711 could run buyers between $120,000 up to $430,000.In the same video, Moo shows off a black Kelly bag from Hermes she says cost 25,000 pounds, or about CAD$43,000.
Kellys can cost anywhere from a few thousand dollars to upwards of $50,000, depending on the type.Would you let your daughter wear a £100k watch? #billionaire #rich #entrepreneur #money #hermes #hermeskelly #luxury #luxurylifestyle #london #knightsbridge #harrods ♬ original sound – LoveLuxury Business Insider reports that some of the luxury items Moo wears in the videos are actually pieces of shop stock belonging to Love Luxury, and not her own possessions. Still, the Love Luxury videos have racked up millions of views as well as a healthy bit of criticism from people who find them out of touch.“So hard to watch when so many people are struggling to even keep warm,” one commenter wrote.Another simply wrote: “Obscene.”But many commenters saw no issue with the videos, with one person writing that they wished Moo’s parents would adopt them.“Why not, if you can afford it,” another person wrote.In an interview with Business Insider, Moo’s mother Emily Abraham said that her daughter has “always wanted to be in front of the
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