13 tips for using Twitter to build and grow your company’s community

cointelegraph.com:

Social media and the crypto and blockchain industries seem to be a perfect fit. What better way for companies in the industry to communicate in real time and build communities than through the platforms designed for doing just that? While many marketing firms and industries are highlighting “fresh” sites like TikTok, much of the crypto audience remains devoted to Twitter, and the platform offers its own slate of tools and trends that fit industry needs.

Still, using Twitter to build, grow and interact with your community takes more than posting or sharing an occasional tweet. Below, 13 members of Cointelegraph Innovation Circle share their tips for leveraging Twitter to build crypto and blockchain communities.

Crypto and blockchain companies can best engage their communities on Twitter by learning to speak the language. Understanding the shorthand, lingo and memes is key to ingratiating a brand or thought leader with a community. – Molly Glennon, Ditto

Being authentic is everything on Twitter, especially with crypto audiences. Share updates, build in public and keep your community involved in the process. You can get tremendous buy-in from your audience if they feel they contribute to the company’s success. Ask for feedback as much as possible. – Ty Smith, Coinbound

Twitter is a super beneficial platform for crypto companies to engage with their communities in order to get real-time feedback. Whether it’s input on new features that have been released or news that’s just been announced, it’s crucial to engage with your community and show your users that you value their opinions and that you actually take them into account in your decision-making process. – Ayelet Noff, SlicedBrand

Twitter can be a powerful tool for crypto and