14 Web3 marketing strategies that can increase exposure and consumer trust

cointelegraph.com:

Web3 has its share of high-profile influencers who have opened the door to consumer and business interest in the industry. While this creates a tide that can help raise the profile of all companies in the space, eventually a Web3 brand will need to find a way to stand out and stand on its own two feet.

Traditional marketing methods like thought leadership, social media outreach and working for earned media coverage can all be leveraged by Web3 companies, but it’s also wise to lean into the space’s unique strengths, including its technology and commitment to community. Below, 14 members of Cointelegraph Innovation Circle discuss marketing strategies Web3 brands can use to both increase exposure and build trust among current and prospective users.

Make a list of the top brands you trust in the Web3 space. Which ones can your company add the most value to? From partnerships to integrations, if you can find a way to attach yourself to a brand that already has a preexisting community, exposure will find its way back to you over time. – Zachary Dash, Blockzero Labs

Using nonfungible tokens not as trading items, but as virtual or digital rewards within an emerging metaverse or gaming environment, together with integrated e-commerce, can help a brand transition from Web2 to Web3. Adding play-to-earn elements can also gamify a rewards program and create awareness, engagement, activation and conversion, supporting brand promotion. – David Lucatch, Liquid Avatar Technologies Inc.

Web3 users have grown savvy and skeptical of being bombarded with ads about the latest crypto product — and rightfully so. The surest way to earn their trust is through organic PR efforts that result in coverage by journalists. Being featured and mentioned in