17 ways to better explain blockchain projects to potential investors

cointelegraph.com:

When it comes to the blockchain space, entrepreneurs and potential investors can both end up stumbling over the underlying technology. While industry insiders are clear on, and often passionate about, how blockchain works, investors are more interested in what it can achieve. 

If either side gets bogged down in technical details, it’s unlikely an investor will be able to grasp the impact and potential ROI of investing in a blockchain project. Here, 17 members of Cointelegraph Innovation Circle share ways blockchain companies can better explain blockchain projects to, and earn the confidence of, potential investors. 

Distinct communication strategies are needed based on the category of investor. Retail and angel investors are more risk-tolerant, and you need to have a business plan for short-term gains. Venture capitalists and family offices, on the other hand, are more risk-averse and are looking for opportunities within the technologies and infrastructure of the blockchain. – Arvin Khamseh, SOLDOUT NFTs

Companies working on blockchain infrastructure should focus on how their solution enables their partners and clients to increase revenue. Too often, such companies focus their pitch on the technology, when investors really care about how that technology enhances the ability of partner companies to generate profits. Companies should also articulate how they intend to stay viable in bear markets. – Jason Fernandes, AdLunam Inc.

Education is key. Instead of using technical jargon or going into terms like “democratizing investments” or “enabling a trustless society,” keep it simple and focus on the advantages for the end-user. Ultimately, clients are concerned about three things. Is it safer? Is it more convenient? Is it