2023 Clio Entertainment Awards: Barbie, Netflix among big winners
2023 Clio Entertainment Awards took Hollywood by storm on Thursday night. The prestigious awards, honoring excellence in entertainment marketing, saw Barbie and Netflix emerge as the reigning champions, captivating audiences with their stellar campaigns.
Netflix Dominates, Barbie Shines
The grandeur of the evening was punctuated by Netflix's coronation as the Network of the Year. Activision/Blizzard secured the title of Game Publisher of the Year, while Universal Pictures claimed the coveted Studio of the Year honor. AV SQUAD, a trailblazing agency, clinched the Agency of the Year award, affirming its prowess in the creative category. Barbie's integrated campaign by Warner Bros. Pictures earned the Grand Clio Entertainment Award, stealing the spotlight with its ingenious approach and captivating narrative.
The 2023 Clio Entertainment Impact Award was presented to Helen Ahn, Creative Director, and Senior Editor at Wild Card Creative Group. Bob Israel, a prolific producer and marketing leader, received the 2023 Clio Entertainment Lifetime Achievement Award for his substantial contributions to the business.
Originally established as The Clio Key Art Awards by The Hollywood Reporter in 1971, the awards evolved into a Clio property in 2015, maintaining THR as a media partner.
Winners Across Categories
In the Gaming Category, Compulsion Games secured victory in the Audio/Visual category with their compelling «South of Midnight – Teaser trailer» for South of Midnight. Archer Troy also stood out in the Branded Content arena with «Corrido of Duty,» a noteworthy contribution to Call of Duty. David showcased excellence in the Experiential/Event/Activation sector with «Loot for Good,» while Wieden+Kennedy claimed the
