2025 will be a crucial year for Indian creator economy

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Subscribe to enjoy similar stories. 2025 will be a crucial year for Indian creator economy as the industry is expecting to see some stark trends. While some of these trends will be inspired by the current waves in western social media, the others would address the critical challenges in the Indian creator ecosystem.

Here is a list of the top 10 upcoming trends in the Indian creator economy, curated by Pratishtha Bagai: With memes breaking all barriers and running the show as the marketing strategy for so many brands, in the coming year, analysts tracking the industry believe it will grow further. According to a report, meme marketing will become a ₹3000 crore ($360 million) industry next year. 2024 was the year of memes and meme marketing.

Memes like viral Serbian song Moye moye hit 4.5 billion views in 2024 according to YouTube. Ganji chudail featured in so many ads for brands like YouTube, Netflix, Nykaa etc. Channel memberships have grown significantly for creators like Samay Raina, he told Mint.

Posting viral exclusive content on memberships for example his show India’s got latent, is a great strategy to monetise content and YouTube and creators are expecting for this model to grow further next year. This year, creator led startups like Flying beast's Rosier Foods and Tech burner's Layers have made their mark in their respective markets. Analysts expect this trend to continue further as creators look at diversification of investments and income streams and starting their businesses.