3 shares with history on their side

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We look at three companies that are still going strong after extraordinary beginnings and what we can learn from them.

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Published on 12 February 2024

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Pay attention to the stock market long enough and you’ll see that history matters. Economic trends all too often recur. Some companies make the same mistakes, others get it right, over and over again.

Pretty much every listed business has a section somewhere on their website titled ‘Our story’ or ‘Our history’ and they usually tell a similar tale. Founder sets up the company a long time ago, a few deals over the years, founder retires, names change, more deals.

Sometimes, though, the history is more interesting and points to a company that’s still thriving because of its heritage. This heritage is some especially good decisions from long ago that have been carried through over years to build something extraordinarily valuable.

Here are three examples of companies with history on their side. One of them, Next, celebrates its 60th anniversary