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4700BC popcorn adds a dash of indulgence to Marico’s food portfolio
Subscribe to enjoy similar stories. MUMBAI : India’s snacking habits are moving from cinema halls to living rooms, and Marico wants a front-row seat. As the FMCG major eyes a 25% compound annual growth rate (CAGR) in its foods portfolio, its acquisition of premium popcorn brand 4700BC is designed to capture at-home indulgence without abandoning its health-led roots.
“One of our key learnings is that while consumers are willing to spend on healthier options, they are not willing to compromise on taste," Saugata Gupta, MD and CEO of Marico told Mint. “That’s where 4700BC becomes a great fit in our foods portfolio." Founded in 2012 as a premium packaged popcorn brand, 4700BC was acquired by multiplex operator PVR in 2015, which bought a 70% stake for ₹5 crore. Marico this week acquired just over 93% of the brand for ₹226.83 crore.
At FY25 revenues of ₹98.66 crore, the deal values the company at roughly 2.4x its last reported annual revenue. Marico said in a stock exchange filing that 4700BC hit an annualized run rate of ₹140 crore in the December 2025 quarter. Filings sourced from research platform Tracxn show the brand’s losses more than doubled year-on-year to just over ₹16 crore in FY25.
Marico’s foods portfolio grew 5% year-on-year in the December 2025 quarter, as some products were rationalized and Saffola edible oils saw a decline in volumes, remaining flat in value terms, the company said in its earnings release. The company, however, reiterated that it is on track to grow the foods portfolio to eight times its FY20 size. In the December quarter, Marico reported 8% growth in volumes and 27% growth in consolidated revenue to ₹3,537 crore, while profit after tax rose 12% year-on-year to ₹447 crore.
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