8 out of 10 South Cinema audiences visit a theater at least once a month: Report
GroupM's South Cinema Audience Behavior Report has revealed that 8 out of 10 South Cinema audiences visit a theater at least once a month, which is twice the national average.
The report also states that watching a movie at a theater has the highest monthly average frequency of all outdoor leisure activities among South Cinema audiences, with an average of 1.8 visits per month, translating to 22 visits annually.
GroupM India MD, Cinema and OOH, Ajay Mehta, said, «Our report is a game-changing tool for marketers and advertisers looking to engage with the South Cinema audience. By shedding light on the unique preferences and behaviors of this audience, we can now tailor our campaigns to resonate with them on a deeper level.
»A noteworthy example is the exceptional success of 'Jailer,' starring Rajinikanth, which has become the top-grossing Tamil film in India.
Impressively, 'Jailer' ranks as the second-fastest Tamil film to amass an astonishing ₹550 crore worldwide at the box office. The fact that a heavy cross-section of South Cinema audiences watch 32 movies in a year highlights the immense potential of this market.
With the South Cinema Audience Behaviour Report, we are equipped with the insights needed to tap into this potential and drive real business results."
The report further highlights that 'heavy' South moviegoers visit the cinema on average 32 times annually, which is 20 visits more than the national average. Further, the heavy cross-section of the South Cinema audience from Andhra Pradesh, Telangana, and Kerala watches 36 movies in a year.
GroupM India MD, Cinema and OOH, Ajay Mehta, said, «Our report is a game-changing tool for marketers and advertisers looking to engage with the South Cinema audience.
