90% organisations say gen AI will help add business lines over 12 months: report
generative AI will help them add new lines of business over the next 12 months, according to a report titled PwC's 2024 Digital Trust Insights.
Newer regulations around cybersecurity and data privacy like the Digital Personal Data Protection Act, 2023, have added to the strategic importance of enhanced cyber investments for organisations, it said.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Digital TransformationVisitIIM LucknowIIML Executive Programme in FinTech, Banking & Applied Risk ManagementVisitIIM KozhikodeIIMK Advanced Data Science For ManagersVisit «More than half the business decision-makers are most concerned about cloud security-related threats and almost half of them are concerned that the outcome of a cyber attack could result in loss of customer data and revenue,» said the report.
The report sheds light on the evolving landscape of cybersecurity, and is based on a comprehensive survey of 3,876 business, technology, and security executives across the globe with 136 participants from India.
As per the report, 90% of the organisations believe generative AI will help them add new lines of business over the next 12 months, which reveals a significant trend — the widespread adoption of generative AI (gen AI) for cyber defence.
With the impact and risks around generative AI on the minds of most of the business leaders, 91 per cent of organisations opine employees' personal use of generative AI will lead to tangible increases in their productivity within the next 12 months.
On the other hand, 73% are of the view that it will lead to catastrophic cyber attacks in the next 12 months, the report said.
«Our survey highlights that nearly 70
