A new version of Scrabble aims to make the word-building game more accessible

abcnews.go.com:

Scrabble is getting a bit of a makeover, at least in Europe

NEW YORK — Scrabble is getting a bit of a makeover, at least in Europe.

Mattel has unveiled a double-sided board that features both the classic word-building game and Scrabble Together, a new rendition designed to be accessible “for anyone who finds word games intimidating."

This new version, which is now available across Europe, is advertised as being more team-oriented and quicker to play. The update marks the first significant change to Scrabble's board in more than 75 years, Mattel said Tuesday.

“We want to ensure the game continues to be inclusive for all players,” Ray Adler, vice president and global head of games at Mattel said in a prepared statement, noting that consumers will still be able to choose between the classic game and new version.

Seeking to expand their reach, toy companies have rolled out alternative or simplified ways to play board games for years, ranging from “junior” editions made for younger children to multiple sets of instructions that players can opt into for increasing difficulty.

Scrabble Together is marketed toward players of all ages. Jim Silver, a toy-industry expert and CEO of review site TTPM, said the double-sided board is a smart approach because it allows players to switch from one mode to another as they wish.

Mattel's announcement was also accompanied by a survey that offered a glimpse into some of the ways British consumers have previously tackled classic Scrabble. London-based market researcher Opinion Matters found that 75% of U.K. adults aged 25 to 34 have searched a word when playing the board-and-tile game to check if it’s real. And almost half (49%) reported trying to make up a new word in hopes of winning.

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