A PR expert’s tips for memecoin projects

cointelegraph.com:

Popular culture depicts publicists as soulless spin doctors who will sell their mother if it means landing a feature in The Wall Street Journal. While it’s true that any serious PR pro is ambitious about earning coverage for clients, the idea that we are unshackled by ethics and objectivity is nonsense. PR is about connections, and integrity means lasting relationships with journalists. 

That’s why the astronomical success of memecoins — most recently, Pepecoin — is so fascinating. Absent an actual product, structured business model and even sometimes public team, memecoins offer a rare opportunity to test the powers of unshackled PR and marketing. With memecoins, the messaging is 99% of the product. That doesn’t mean PR folks can leave their ethics at the door when promoting a memecoin, but it does mean they have much more liberty than usual in their campaigns.

So what exactly did Pepecoin do right? Beyond sheer luck, which plays perhaps an even more crucial role for memecoins than it does for other projects, here are some of the things memecoin founders should consider when building their product, and therefore their PR strategy.

Mascots in business aren’t new — everyone knows the GEICO gecko and the Gatorade gator. But there are a few key differences between the likes of these two reptile marketers and the memecoins that have capitalized on crypto culture. 

The first, of course, is that companies like GEICO and Gatorade sold actual products and services. The mascots provided the creative basis for brilliant marketing campaigns, but the fate of the company didn’t depend on their success. Secondly, memes have become much more influential cultural movers and shakers than commercial mascots. Dogecoin, which minted more than a