Accenture, TCS, Infosys rise in brand value among IT firms, Wipro dips
Accenture, Tata Consultancy Services (TCS) and Infosys continued to boost their brand value despite tepid growth environment and the disruption owing to newer technologies.
The three IT giants topped the charts of IT brands according to the Brand Finance 2024 report.
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Offering CollegeCourseWebsiteIIT DelhiIITD Certificate Programme in Data Science & Machine LearningVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitIndian School of BusinessISB Digital TransformationVisitAccenture maintained its position as the world's most valuable IT services brand, with a brand value of $40.5 billion, up 1.6% from last year.
With generative large language models obtaining a lot of attention now, Brand Finance research suggests that Accenture is well poised to embrace the mega-trend that offers the possibility of reinventing businesses and industries.
Homegrown IT bellwether TCS took the second spot with a 11% rise in its brand value to $19.2 billion. In absolute terms, the incremental brand value was the highest among global IT majors at nearly $2 billion, up from $17.2 billion last year.
TCS said in a statement that this was “steered by steady investments in AI-readiness and a commitment to sustainability”.
Meanwhile, billionaire businessman Azim-Premji-backed Wipro was the only IT services major to have witnessed an erosion in brand value by 7.6% on a year-on-year basis to $6.2 billion. Wipro has been a laggard over the past few years struggling to turn around the business amid a challenging marco environment. It has also seen a slew of exits with around ten senior executives quitting in 2023.
«TCS has shown outstanding growth, increasing
