Acer opens flagship retail store in Ahmedabad
The company will also be opening a second such flagship store in Bengaluru later this week, with plans to open 25 more such stores across the country by next year, chief business officer Sudhir Goel told ET.
Goel said Acer is the first IT hardware company to open a store encompassing products across both IT and non-IT categories. “Let’s say when a family walks into the store for an experience of IT products, they can also see the variety of consumer electronics which are in high demand. That’s the concept behind the store in Ahmedabad. We will be opening a second one in Bengaluru on Friday,” Goel said.
“We are in discussions to open more stores across India. We will start with the metros first and then move inwards. We feel that by next year, we will have 25 such stores in India,” Goel added. The company sees majority of its sales in the offline segment.
The company’s foray into consumer electronics was an extension of its long expertise in the PC industry, the executive said, adding that there are a lot of similarities in the products in the consumer appliances space and IT hardware, in terms of the technologies used and the features that are in demand.
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