Acer to make home appliances in India, export too: MD Harish Kohli
Acer, known for its laptops and PCs, is expanding into home electronics, with plans to manufacture and export appliances such as water and air purifiers, refrigerators and vacuum cleaners from India, a market that last year became the Taiwanese IT hardware major's second largest for its global operations after the US.
Harish Kohli, managing director, Acer India, told ET that the company is already on track to meet the targets for the first year of the revised production-linked incentive (PLI) scheme that started from April 2023 on the back of strong shipments in the commercial space and exports.
Under plans to diversify its business in one of the only markets that saw growth-revenue rose 19-20% on-year-in 2023, Kohli said a company named AcerPure is being formed under which the laptop-maker will be selling consumer appliances. AcerPure «will get registered in the next couple of weeks in India and we are going to be a very strong player».
Acer will not only make the products in India, leveraging the country's growing electronics manufacturing ecosystem, but will also assess possible exports to neighbouring countries.
«These products will have to come through from the EMS (electronics manufacturing services) vendors that we have already got in India or we have relationships with,» Kohli said.
The company has acquired the preferential market access certification that is mandated for government procurement, wherein, products need to have over 50% components sourced locally.
Dixon Technologies is the company's
