Actor Hrithik Roshan to be the new face of leading lubricants brand Mobil™
With a 150-year legacy of developing and applying next-generation technologies to meet the world’s growing energy needs, Exxon Mobil has signed actor Hrithik Roshan as the new brand ambassador for its lubrication brand Mobil™. Roshan, who is known for his confidence and unrivalled energy, was an obvious choice for the brand’s face as he echoes the core brand values of building confidence, driving human progress and enabling customers to unlock their true potential.
Mobil has been at the forefront of lubrication technology innovation and offers a range of expertly formulated industrial lubricants to cater to diverse market needs. "I am really looking forward to partnering with Mobil and its trusted brand name that is recognised the world over.
I strongly believe that confidence is the real driving force of champions to make a difference to people’s lives and the community, and this is what the Mobil brand is all about," the actor said, commenting on his association with the Mobil brand. Announcing the partnership with the actor, Vipin Rana, CEO, ExxonMobil Lubricants Pvt Ltd, said: "We are excited to partner with Hrithik Roshan for our Mobil lubricants in India.
We believe his personality will resonate well with trade partners and consumers to feel confident about what Mobil can deliver to serve India’s lubrication needs." This is not the first time Roshan will be seen endorsing the Mobil brand. As the brand creates a footprint in the country to partner India’s growth story, it had earlier partnered with Hrithik Roshan’s action thriller ‘Vikram Vedha’.
The film resonated the message that prioritising one’s wellness by making the right choices was important. For more than a century, Mobil has been serving the world’s
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