'Adidad' joke's on you, try-too-hard Rishi
Sephora kids' site. Politicians fit the bill of people whose job is to, well, fit the bill.
Rishi Sunak reeks of not fitting — not just the bill but also the pair of Adidas Sambas he was caught wearing in an interview. In what has overwhelmingly been seen as the PM trying to be 'with it, innit?' the shoe is on the other foot now, with the fashionable trainers now laced with Sunakiness.
Such is the effect of Brand Rishi, the walking-talking example in Britain of a dad joke, on Brand Adidas, that the Sambas are now being shorn off trendy Brit feet faster than you can say, 'Allo, Vindaloo.'
In his subsequent 'apology' — that added another dollop of dowdiness to his already impressive reservoir of conservatively laboured chicness — Sunak insisted that he had been Adidas-ing 'for many, many years'. Caught in this toe jam, the footwear brand now finds the till-now trendy Sambas receiving the kick of death from 10 Dowdy Street.
