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Adidas takes a leap into the metaverse through NFTs with physical perks to boot
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Sports giant Adidas is stepping into the world of the metaverse by launching its first collection of NFTs.
From Friday, the Adidas Originals brand will market NFTs that can be purchased in cryptocurrency, which will initially give "exclusive access" to digital accessories that can be used in the Windows video game The Sandbox.
NFTs (non-fungible tokens) are digital objects shaking up the cultural market.
Debated as fads or the future at a time when online communication is a fact of life for many,
Read more on euronews.comAbout this in other media
Turkey’s crypto law is ready for parliament, President Erdoğan confirms cointelegraph.com /2 years ago
Turkey Witnesses Resurgence in Crypto Trades Above 1M per day blockchain.news /3 years ago
Turkey Rolls Out Economic Rescue Plan, Reversing Lira Spiral wsj.com /3 years ago
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