Aditya Birla group adds Yauatcha, Hakkasan and more brands to its menu with latest buyout

economictimes.indiatimes.com:

Aditya Birla New Age Hospitality has announced a deal to add four restaurant brands — Hakkasan, Yauatcha, Nara Thai and CinCin — to its portfolio. The hospitality arm of Aditya Birla Group has acquired 100% stake in KA Hospitality Private Limited (KAH), the company that owns the home-grown brand CinCin and franchise rights of the other three global restaurant brands. The four brands are positioned across the customer value pyramid, spanning the mid-market to premium segments.

Hakkasan is a Michelin-starred brand serving modern Cantonese food. Yauatcha is an award-winning dim sum teahouse from London while Nara Thai is a contemporary Thai cuisine brand. CinCin is a modern Italian brand.

With this acquisition, Aditya Birla New Age Hospitality has added seven restaurants to its portfolio across three cities. The hospitality arm of Aditya Birla Group currently operates Jolie’s, a members-only club spanning across 30,000 square feet at Worli, Mumbai. Earlier this year, the company announced a foray into the premium casual dining space, a fast-growing segment in the organised food services market, in collaboration with Chef Restaurateur Rahul Akerkar.

“We continue to believe in the remarkable potential of the premium casual dining space, spurred by rising disposable income and evolving lifestyles of the Indian consumer. The intersection of growing affluence and the desire for new-age, high-quality dining experiences presents an incredible growth opportunity," said Aryaman Vikram Birla, director of Aditya Birla Management Corporation Private Limited and founder the group's hospitality arm. «Our plan is to broaden the reach of these brands and take these distinctive dining experiences to other cities across India,” he added.