Aditya Birla New Age Hospitality adds four restaurant brands including Hakkasan and Yauatcha to its portfolio

economictimes.indiatimes.com:

Aditya Birla Group's hospitality arm, Aditya Birla New Age Hospitality (ABNAH) has announced a strategic deal to add four restaurant brands including Michelin starred Hakkasan, the award winning Yauatcha and Nara Thai to its portfolio. ABNAH has acquired a 100% stake in KA Hospitality Private Limited (KAH), the company that owns the home-grown brand CinCin and franchise rights of the other three global restaurant brands. The four brands are positioned across the customer value pyramid, spanning the mid market to premium segments, the company said.

Hakkasan is a Michelin-starred brand serving modern Cantonese food. Yauatcha is an award-winning dim sum teahouse from London. The company said CinCin is designed to reflect the vibe and culture of the Italian lifestyle.Aryaman Vikram Birla, director, Aditya Birla Management Corporation Private Limited and founder, ABNAH said the company continues to believe in the remarkable potential of the premium casual dining space, spurred by rising disposable income and evolving lifestyles of the Indian consumer.

«The intersection of growing affluence and the desire for new-age, high-quality dining experiences presents an incredible growth opportunity. At Aditya Birla New Age Hospitality, our vision is to create an unmatched portfolio of food and beverage brands within the country, and bringing the best-in-class restaurants to discerning diners is a crucial step towards fulfilling that vision,» he added. He said the plan is to broaden the reach of these brands and take these distinctive dining experiences to other cities across India.