Advyzon strikes up another tech collaboration

investmentnews.com:

Fintech Advyzon has inked a new partnership to help enhance the custody and investment account administration process for registered independent advisors.

The partnership, which was announced during the first-ever Advyzon Conference in Phoenix, will see Advyzon’s technology platform for advisors get integrated into the digital custody and clearing infrastructure offered by Apex Fintech Solutions through one of its divisions, Apex Advisor Solutions.

Apex’s platform helps RIAs tackle several aspects of client account administration, including onboarding, account funding, custody, trading, and reporting.

“At Apex, we’re laser-focused on boosting RIA efficiency,” Olivia Eisinger, general manager of advisory at Apex Fintech Solutions, said in a statement. “Our straight-through processing helps cut through the clutter by allowing operational processes like account opening and funding to be accomplished in a streamlined workflow.”

Through the Advyzon integration, advisors using Apex’s platform will benefit from new account-opening workflows that pre-fill certain pieces of client information on the onboarding forms. That addresses two key challenges for advisors – bad data and automation – which were the two most pressing tech problems cited in recent survey research by Advisor360.

After an advisor successfully submits a client’s new account application, the client can also deposit the initial funds into the account on their own via a client portal, either through an automated customer account transfer process, or another automated clearing house network option.

Advyzon’s integration with Apex will also simplify other aspects of investment account administration for advisors – including money movements and custodian fee file